22 Sep 2017

The Weekly Measure: Social Media KPIs, 2018 Trends & Not Creepy Content

September 22, 2017Internet Marketing

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.


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Content Marketing


Content Marketing Trends to Watch for 2018

– Content Marketing Institute


Content Marketing Institute Founder Joe Pulizzi shares his predictions for content marketing trends in 2018 – it may be an (r)evolutionary year.

How Ecommerce Brands Should Approach Content Marketing in 2018

– Marketing Insider Group


This article provide you with some actionable tips that you can use to build a better content strategy for your ecommerce business for the next year ahead.


Paid Search


The Anatomy of a $97 Million Page: A CRO Case Study

– Moz


In this CRO case study, traditional marketing wisdom combines with modern creativity to architect a page with immense potential value.

Top 8 Ideas to Optimize Your PPC Performance

– Search Engine Journal


PPC optimizations are essential to sustain your paid ad campaigns’ performance and reach organizational goals. Here are some tips to get you started.


Social Media


How to Establish the Best Social Media KPIs for Your Content Marketing Goals

– Content Marketing Institute


Invest in creating a social media strategy tailored to your content goals. Here’s how.

A Step-by-Step Guide to Hosting a Successful Twitter Chat

– Hootsuite


Learn how to run a successful Twitter chat that will help you grow your Twitter community and build brand awareness.


Search Engine Optimization


How to Prioritize SEO Tasks [+Worksheet]

– Moz


To help you get started, Moz put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy and go wild!:

What SEOs Need to Know About Baidu in 2017

– Search Engine Land


Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine.


Link Building


How to Conduct a Competitive Backlink Analysis

– Search Engine Journal


Here’s how to conduct a competitive backlink analysis and how to identify areas where your website can earn some easy wins.

Bing Says Links are Still a Very Important Ranking Factor

– Search Engine Land


A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case.




2017 Email Marketing Industry Report: What’s Driving Today’s Marketers?

– Marketing Land


As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the center of it all.

The Secret to Creating Personalized Content That’s Relevant Not Creepy

– Campaign Monitor


Tailor email campaigns to customers without being creepy. Campaign Monitor shares tips on creating relevant personalized content without going too far.