13 Jul 2018

The Weekly Measure: Dropping Followers, Converting On-Brand Content & Finding Balance

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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with Ashley Ward

Digital Marketing

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Your Twitter Following Is About to Drop. Here’s Why.

– HubSpot Blog

 

Twitter announced this week the latest of its effort to fight platform abuse and maintain authenticity on its network.

3 Ways to Balance Creativity & Search Optimization in Content

– Search Engine Journal

 

Three ways to avoid losing your muse and ensure that your content will get the right attention from people and search engines.

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Search Engine Optimization

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What Do SEOs Do When Google Removes Organic Search Traffic?

– Moz

 

Google has made the job for SEO teams even harder. What does it all mean? Ran covers this unsettling trend in his recent Whiteboard Friday.

How to drive conversions with on-brand SEO copywriting

– Search Engine Land

 

Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.

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Paid Media

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4 Ways to Make Facebook & Google Ads Work Better Together

– WordStream

 

Learn four ways these two networks can work together to get you better results from your ad campaigns.

Google Adds “People Also Search For” Box to Paid Search Results

– Search Engine Journal

 

Google has added a new feature to paid search results that was previously displayed only in organic search snippets.

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