The Weekly Measure: Building Links with Content, Social Algorithm Science & Creating Content that Produces Results
Never miss a beat in the continually changing internet marketing landscape by reading the Weekly Measure. We collect content marketing, paid search, social media, search engine optimization and link building news articles every week to help readers stay on top of the latest and greatest industry trends and updates. We also include a continually updated list of upcoming national and international internet marketing conferences. Stay with us each week as we deliver our weekly news report straight to you whether you be at home, at the office or on the go!
Quinn Whissen published a column on Marketing Land about big brands that have fully embraced and excelled at the art of content marketing. She discusses the successes behind the content strategies of three big brands and what other companies can take away from their work to help build up to their levels of success.
Mike Huber sought to answer the question of how long before one’s content marketing efforts begin to show results on the Vertical Measures blog. Huber first gathers quotes meant to answer this question from several expert sources such as Copyblogger and Content Marketing Institute, then looks to what factors could be hindering the effectiveness of the strategy.
Lindsay Kolowich offered up examples of exemplary email marketing on Hubspot. She examines what design aspects make emails from brands such as Starbucks, GrubHub and Uber stand out from the competition.
Eric White of Vertical Measures wrote an article about how to determine if a content marketing agency is not living up to their end of the agency/brand partnership. White details five major agency fails that are indicative of a toxic relationship in need of reevaluation.
Jacob Brown posted about the importance of organization and prioritization for PPC account management on PPC Hero. Brown offers up seven tips to help keep accounts and the teams managing them organized efficiently.
Will Green analyzed a StubHub! PPC campaign on PPC.org. Using specific search terms to find the company’s search advert, he scrutinizes both the positive and negative aspects of the advert and its landing page.
Andrew Hutchinson chronicled the ongoing battle to be king of the social landscape on Social Media Today. Hutchinson focuses on Facebook’s latest updates, and the Facebook Live feature that’s meant to oust competitors in the live video sphere, like Periscope.
Brook. B. Sellas made a post on B Squared Media about real-time social media. She presents three tactics for companies to utilize to stay on top of their real-time social game and keep consumers happy.
Aaron Agius wrote on KISSmetrics about optimizing each stage of the conversion funnel for SEO. Agius first offers up a quick definition of the conversion funnel before laying out his optimization advice.
Barry Schwartz reported on the build-up to Google’s upcoming mobile-friendly algorithm boost on Search Engine Land. Schwartz elaborates on Google’s latest form of warning site owners of their site’s status as a non-mobile-friendly website.
On Moz, Nicholas Chimonas shared the results of the 2016 State of Link Building Survey. The in-depth review of the survey’s data highlights aspects of link building such as what tactics are used, the effectiveness of these tactics, the type of clients most utilizing the strategy. The review goes on to finer details of the field to show where it currently stands as it continues to evolve.
Eric Sui posted a guide to using content for link building on the Single Grain blog. Sui writes on how to create high quality content, how to make the content linkable, and how to build the links to it.
- Be sure to join Arnie Kuenn as he speaks on realizing realistic results with real content marketing
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.