Presented by Mike Huber on November 29th, 2018 @ 11am PT / 2pm ET
As more of your competitors adopt content marketing, the race is on to show prospective students that you are the best source to answer their questions and help them make the right decision about furthering their education.
Potential students reward universities that provide them with honest and helpful content that answers their questions and solves their problems.
This webinar will focus on the importance of content coverage across all stages of the student journey – Awareness, Consideration, Decision and Advocacy. In addition, we’ll cover the importance of building your ‘owned audience’ through the tactic of Hub & Spoke content marketing and where it fits in the student journey.
Outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey.
What you will learn:
- Why it’s vital to create content that resonates in all stages of the student journey
- How to strategize, ideate and create user-focused content across the student journey
- Why you should focus on growing your ‘audience’ and how Hub & Spoke content marketing can help you do just that
- Tips, tricks, techniques and resources to help you quickly implement Hub & Spoke content marketing focused on higher education
Although this webinar is focused on the higher education space, the concepts, tactics and takeaways can apply to almost any B2B or B2C company.