Customer Journey Calculator

The Customer Journey: An Integrated Approach to Digital Marketing

The Vertical Measures team establishes a winning digital marketing strategy (and backs it up with measurement at each stage) around the customer journey so you can reach potential customers with the right content, at the right time, to generate real revenue for your business.

Awareness

Grow your audience by sparking interest around your products and services.

Rank Your Organization on a 1-5 Scale

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you’re using this tactic with unclear results
  • 5 if your company is successfully using this tactic

awareness funnel

Content Ideation ?

Content Creation ?

Persona Development ?

Traditional Advertising ?

Programatic Advertising ?

Organic Social ?

Paid Social ?

Influencer Marketing ?

Analytics Measurement ?

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

Consideration

Now that the prospect has found your website, you want them to engage with your content, ultimately filling out a form or contacting you directly.

Rank Your Organization on a 1-5 Scale

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you’re using this tactic with unclear results
  • 5 if your company is successfully using this tactic

consideration funnel

Content Ideation ?

Content Creation ?

Persona Development ?

Paid Retargeting ?

User Experience ?

Search Optimization ?

Conversion Rate Optimization ?

Organic Social ?

Paid Social ?

Influencer Marketing ?

Analytics Measurement ?

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

Decision

Help your audience make a buying decision they’re comfortable with.

Rank Your Organization on a 1-5 Scale

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you’re using this tactic with unclear results
  • 5 if your company is successfully using this tactic

decision funnel

Content Ideation ?

Content Creation ?

Persona Development ?

Paid Retargeting ?

User Experience ?

Search Optimization ?

Conversion Rate Optimization ?

Organic Social ?

Paid Social ?

Influencer Marketing ?

Analytics Measurement ?

Lead Nurture ?

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

Advocacy

Grow your audience by providing a stimulus to spark interest around your products and services.

Rank Your Organization on a 1-5 Scale

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you’re using this tactic with unclear results
  • 5 if your company is successfully using this tactic

advocacy funnel

Content Ideation ?

Content Creation ?

Analytics Measurement ?

Customer Outreach ?

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score