29 Mar 2012

Inside the Infographic Studio: Part 2: Optimization and Promotion

Inside the Infographic Studio: Part 2: Optimization and Promotion

In part one of this two-part blog post we focused on the importance of researching a topic thoroughly and the design techniques that apply to the information. This post will be the aftermath of the designing process and focus on optimization and promotion for your link worthy content piece.

Optimization Prime

“To optimize or not to optimize” should not even be a question. If you want your content to draw traffic, then optimization is key for your infographic to be crawled by search engines.

The keywords you found during your infographic research, should be used to properly optimize your page and your image. The title tag, URL, title header, the page meta description, the post heading, the content, and the <img> tag alt attribute are all capable of being optimized. To better understand how to perform this task here is an infographic on how to optimize your infographic!

Performance Optimization for Infographics

Embed This Infographic On Your Site:

<a href="https://www.verticalmeasures.com/content/inside-the-infographic-studio-part-2-optimization-and-promotion/"><img title="Performance Optimization For Infographics" src="https://cdn.verticalmeasures.com/wp-content/uploads/2012/03/performance-optimization-for-your-infographics.jpg" alt="Infographic: Performance Optimization For Infographics" width="670" height="1224" /></a><br /><a href="https://www.verticalmeasures.com/content/inside-the-infographic-studio-part-2-optimization-and-promotion/">Performance Optimization Infographic</a> by <a href="https://www.verticalmeasures.com">Vertical Measures</a>


  • Make sure your file is a .JPG or .PNG with the file-name matching of the infographic title (use hyphens to seperate words).
  • Ensure that each instance of the infographic on your site is optimized (e.g. if there is both a thumbail and a full-size version).


Now that you have your infographic optimized and ready to be found by search engines, it’s time to promote your content piece. Promoting infographics was covered well in a previous post; “Best Free Tactics for Infographic Promotion”, but what I want to focus on is the shelf life of your content. If you researched properly with a well thought-out, catchy design that utilizes proper optimization, then you’re already helping your shelf life through unique content. But that is not the only thing we can do. We still  must ask ourselves: “How else can I achieve better longevity with my infographic?”

Here is how I do it:

  • First, set up a timeline for your infographic promotion. Sketch it out on paper or in the computer. Either way it is good to have a visual aspect to your promotion schedule.
  • Make sure your infographic is capable of being embedded by your viewers.
  • Allow social media sharing with the infographic.
  • Know who your audience is by finding out where they are on Twitter or similar blog/sites that may be interested in hosting the graphic.
  • Use Flickr and Tumblr to help increase awareness.
  • With Pinterest you can pin the infographic from your site or upload it to your boards. Be sure to optimize the graphic with written content and a descriptive file name.
  • With Twitter do not just send out the same tweet that people will quickly recognize and associate as spam. Dissect your infographic by taking bits of compelling information from it and tweeting it. This will expand the lifespan of the infographic by presenting fresh content as well as being able to target multiple audiences (depending upon the information). Also be sure to keep track of your hashtags to check your influence later.
  • Go a step further with your tweets by scheduling them in advance. Programs like TweetMeme can help you schedule your tweets and  increase its longevity, especially if you dissected the infographic into dozens of tweets. As a designer I prefer a more visual view like Google Calendar. With ifttt I can create an event (written as a tweet) in Google Calendar, then use ifttt to automatically recognize keywords from the tweet on the chosen calendar days and tweet them for me.
  • Submit your infographic to infographic websites like: cool infographics, just infographics or daily infographics.

In closing, your infographic can be very successful if you take the time to research, design, optimize, and promote it. Just be sure to follow those four steps if you want to achieve a rich piece of content that is consistent in driving traffic to your site through a long shelf life. With proper execution of well thought out content, your infographic can be very successful.


  • Brad Kuenn Mar 29, 2012

    I love these posts Dan! Great Job, very insightful and helpful… The power of infographics is still very underrated, many companies could benefits from such campaigns. Thanks for the excellent post!

  • Universal Remotes Mar 29, 2012

    Preaching to the choir! “Do I need any optimization, my traffic is way down and no one is calling.” Ever want to grab someone by the face and shake. “Yes, for the love of jelly beans!… Yes you need to optimize to help your traffic improve.”

  • Patina Marketing | Web Analytics & Marketing Analytics Mar 30, 2012


    Great infographic. Any data on the average number of inbound links built over a set time period for a inforgrahic on a certain topic or industry? I’d love to see data like this and understand what’s discovered from the traffic it generates over time and the increase these inbound links positively affect the positioning of the website in the SERP.

  • Daniel Dannenberg Mar 30, 2012

    @Patina Marketing,

    Thank you for your comment! We released an infographic titled “The Authority Building Machine,” that generated a good bit of traffic. We did a follow up study in a blog post discussing the outcome of that particular infographic. Hope the information helps!