29 Jun 2011

A Dozen Ways to Gain Trust for Your Website

Gain Trust for Your Website

It’s always a relief to site owners to finish a site and get it up and running. But is it really finished? Just because your site has lots of great products or services that you are offering, does that mean that they will be purchased? Or will your visitors shy away because they have no way to knowing if you’re truly legit or not?

There are elements that every website owner should consider to help make the site more trustworthy in the eyes of the consumer. Some of these may seem very basic, but when you want visitors to pull that credit card out of their wallet, they need to truly believe in you.

  1. “About Us” page: Provide your company’s complete history, and tell it with enthusiasm.
  2. Purpose: Dedicate space to explain the purpose of your site. Listing your Mission Statement is great idea.
  3. Proofread and proofread some more. Having typos on your site is bad news. Enlist those who haven’t been involved in the development of the site to read through it.
  4. Usability: Make sure to test the usability of your site. Ask your uncle to come over one night and test-drive the site. He’d love to do it for you, just as long as his steak is cooked just right.
  5. Provide contact information (phone and email) not just on the home page, but also on every page that a user would encounter on their path to a purchase.
  6. Secure Checkout System: This is a must, and you should display the seal of the system you are using, such as Verisign.
  7. Privacy Policy: Ensure users that their information will not be shared.
  8. Testimonials: Customers love testimonials from other customers. These are a must have.
  9. Do some brainstorming and get into web content development. Content is the meat of your site and is the platform for you to provide helpful information to your clientele. If they know they can look to your site to fill their needs and answer their questions, your foot is in their door.
  10. List the organizations that your company belongs to and include their logo. A link to the organization’s website is a nice touch. There is something about seeing those three BBB‘s that just puts you at ease.
  11. Blog about what’s going on in your company. Blog about your expertise in your field. Blog about helpful hints. Blog about interesting stuff in your industry. Your site should have a blog with new posts every week, no excuses.
  12. If you have the buttons use the accounts. If your site has the Twitter and Facebook buttons, please, I beg of you, these accounts must be kept active. Nothing is worse than clicking over to a Facebook page in April and seeing the last post says, “Happy Holidays everyone.

Take a good look at your site from a visitor’s perspective. Do you get the warm fuzzies or the creepy crawlies? Adding these elements to your site will take time, but it will be time well spent.


  • Ana | Traffic Generation Jun 30, 2011

    This is an excellent article, Ardala. People often wonder what is “missing” on their sites and this gives great insight into what a site needs to be effective.

  • Ardala Evans Jun 30, 2011

    Glad you found the article helpful Ana. It’s the little things that are sometimes overlooked.

  • Terry Moore Jun 30, 2011

    Ardala, Your simple words have BIG meaning! May I ask your favorite website publishers for SEO/SEM? Please….!!

  • PeteS_UK Jul 02, 2011

    Thanks Ardala, trust is important for me to build as I’m just starting out. I agree with all your points although i think care needs to be taken with mission statements such as my last employers “world class systems and service”, which can seem a bit far fetched to some and so can reduce trust.

    I would add a good picture of a person associated with the product or service looking directly at the camera (like yours on this page) is far better at projecting trust than a picture of the product or some other graphic. People buy people so I’ve heard.

  • Mario | andrea zapatos Jul 04, 2011

    Great tips Ardala. My site is fairly new and I’m just learning the things to do to gain my visitors trust. It was really hard work to load all the products to my store but I’m learning the work doesn’t stop there…

  • Ardala Evans Jul 05, 2011

    Terry, are you inquiring about publishers for content onsite or offsite?

  • Ardala Evans Jul 05, 2011

    Pete, I agree, many times a photo of a person can create a connection with a visitor.

  • Zeshan Usman Jul 11, 2011

    I always question testimonials provided by the site owner.