Four Ways to Prioritize Topics on Your Editorial Calendar [INFOGRAPHIC]
Your editorial content calendar is a valuable asset that will help you schedule the low-hanging fruit content that will drive the most results quickly. Start to prioritize what content makes it on your calendar first, by using these few prompts:
- Connect the dots between your content topics and your business goals. Ideate and schedule content that will most likely help you reach these goals, such as generating more traffic, more leads, and more conversions.
- There are only two ways people are going to find your content through search: organically or via paid promotion. For this reason, choose to schedule content with headlines that your audience is actively searching for.
- Find content gaps in your library to discover which target audience is missing the most content dedicated to their needs. Brainstorm and publish content that focuses on those personas.
- Uncover the greatest opportunities for your business to rank well in search engines. Try to determine if your competitors have already created content on that topic and if you can improve on it.
Remember, it may take up to 6 months of consistent publication before you see a positive content marketing ROI, so it’s important to get started ASAP with a thorough strategy. Make sure your content priorities are in place with your low-hanging fruit at an easy arms reach for your audience.
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Daniel Dannenberg is the Creative Manager at Vertical Measures, providing the company with his design knowledge on branding, illustration, UX and information graphics. +Daniel Dannenberg
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