A Healthcare Client

was using a self-evaluation form that helped users determine the best solution for improving their healthcare needs.

The Challenge

The client’s form was long, had a bad user experience, and it didn’t give results at the end of the self-evaluation. The client’s goal with the form was for users to submit a request for consultation, but there was a 61% exit rate once users hit the “thank you page” of the form.

Our Goals

Increase conversion rates for self-evaluations

Increase conversion volume for consultation requests

Our Strategy

Focus On The User

We replaced the multi-step quiz with one question at a time that shows a progress bar as the user answers the questions.

Call to Action

At the end of the quiz, the thank-you page now gives users an indication of the type of corrective procedure they may benefit from. It invites users to request a consultation from the healthcare provider.

Our Results

Self-evaluation conversion rate increased 130%

Requests for consultations increased 81%

81 Percent Increase
81 Percent Increase

Requests for consultations increased 81%

84 Precent Increase

Self-evaluation conversion volume increased 84%

Interactive content created 36 additional leads in 28 days

36 Plus New Leads

Interactive content created 36 additional leads in 28 days

Why It Worked

It was user-centered

We put the user’s need first and created a better self-evaluation experience. We know that “information is currency,” and users are willing to provide an email address if they feel they’re getting something of value in return. The self-evaluation provides valuable information in the form of a suggested vision correction procedure.

Want to learn how we can help your organization achieve similar results?