A Local Adventure Company Increases Organic Traffic 217% YoY

working alongside Vertical Measures over the course of a year, building and redefining a robust digital marketing strategy that directly impacted the success of their business, both online and in-person.

Our Challenge

Getting the client to create linkable assets, improve the user experience to increase traffic and leads, and create a more efficient lead nurture program.

Our Goals

Keep Up

with the unreliable, fluctuating guided tour industry

Increase

the number qualified leads

Improve

user experience throughout entire site

Redesign and optimize emails
Buy in for conversion rate optimization (CRO)
Optimize blog posts

Our Strategy

Update Content Portfolio

Optimized best performing pieces of content to perform better in search

Create additional linkable assets

Consistent Messaging and User Experience

Update Email Templates

To appear more professional, consistent, and provide a better user experience we updated the email template being used to communicate new content.

Wireframe the New
Design Template

Allowing for intentional design decisions, multiple departments can collaborate on a single email and the new template flow improves the user experience.

Email Redesign

To appear more professional, consistent, and provide a better user experience we updated the email template being used to communicate new content.

Improve Sales Funnel & Nurture Leads

Everything is correlated. Redesigned content should be nurtured and bottom of funnel tasks executed

Modify and improve sales funnel to help better nurture qualified leads

Our Results

Total blog pageviews
went from 26,000 to 106,000 YoY

Blog views increased 295% YoY

Blog views increased 295% YoY

Newly creates infographic resulted in 47 backlinks to their website

Total traffic increased from 37,000 to 120,000 YoY

YoY, The traffic increase was 217%

Total traffic increased from 37,000 to 120,000 YoY

YoY, The traffic increase was 217%

Due to increased revenue stemming from our digital marketing strategy, our client opened their first brick and mortar store.

Why It Worked

We Started With Strategy

Our team provided a thorough strategy that increased traffic, leads and an improved customer journey. By focusing on user experience, optimizing content and growing their backlink profile, they were able to increase their overall leads and create a more sustainable sales funnel.

Want to learn how we can help your organization achieve similar results?