The Weekly Measure:<br> Higher Ed, Effective FAQ Pages & Shady Social Influencers

The Weekly Measure:
Higher Ed, Effective FAQ Pages & Shady Social Influencers

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

What’s New?


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Content Marketing


25 Top Examples of Effective FAQ Pages

– Search Engine Journal


It’s time to reconsider the FAQ page as one of the essential pages within your website. Get inspired by this list of 25 creative FAQ pages.

The Best Higher Education Marketing Resources

– Vertical Measures


Check out our list of the best higher education resources including case studies, blogs, webinars, end of the year conferences, guides, interviews, and more!


Search Engine Optimization


Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

– Moz


Learn how to guard your business and delight your customers (we’ve got a checklist to help!).

Google on How to Improve Sites that Don’t Rank

– Search Engine Journal


Google’s John Mueller offers insights into the kinds of sites that impress search engineers.


Paid Media


3 Ways PPC and SEO Teams Can Collaborate

– Vertical Measures


Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.

PPC Audiences: What Are They and How Does Google Determine Them?

– PPC Hero


Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.


Social Media


Influencer Marketing Fraud: The Shady Side of Social Media

– Content Marketing Institute


Learn how recent news of influencer fraud could affect your brand’s influencer marketing.

How to Conduct a Social Media Audit

– Hootsuite


Conducting a social media audit is a key part of any social media strategy. Document and evaluate your current social media efforts using this free template.


Link Building


Link Building in 2018 (And Beyond): 6 Techniques That Work

– Search Engine Watch


Six link building techniques that are still working in 2018 and will be just as effective in the foreseeable future.

Google PageRank is NOT Dead: Why It Still Matters in 2018

– ahrefs


Google axed their public PageRank scores in 2016. But PageRank is still a core part of their algorithm. Learn how it works and why it’s important in 2018.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."