The Weekly Measure:<br> Higher Ed, Effective FAQ Pages & Shady Social Influencers

The Weekly Measure:
Higher Ed, Effective FAQ Pages & Shady Social Influencers

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

What’s New?

The-SEO-Justice-League-webinar-header

Answer the call and save the day with
Grant Simmons’ SEO Justice League Webinar
on 9/20

Content Marketing

faq-examples

25 Top Examples of Effective FAQ Pages

– Search Engine Journal

 

It’s time to reconsider the FAQ page as one of the essential pages within your website. Get inspired by this list of 25 creative FAQ pages.

The Best Higher Education Marketing Resources

– Vertical Measures

 

Check out our list of the best higher education resources including case studies, blogs, webinars, end of the year conferences, guides, interviews, and more!

higher-ed

Search Engine Optimization

local-business

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

– Moz

 

Learn how to guard your business and delight your customers (we’ve got a checklist to help!).

Google on How to Improve Sites that Don’t Rank

– Search Engine Journal

 

Google’s John Mueller offers insights into the kinds of sites that impress search engineers.

site-rank

Paid Media

seo-ppc

3 Ways PPC and SEO Teams Can Collaborate

– Vertical Measures

 

Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.

PPC Audiences: What Are They and How Does Google Determine Them?

– PPC Hero

 

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

audiences

Social Media

social-fraud

Influencer Marketing Fraud: The Shady Side of Social Media

– Content Marketing Institute

 

Learn how recent news of influencer fraud could affect your brand’s influencer marketing.

How to Conduct a Social Media Audit

– Hootsuite

 

Conducting a social media audit is a key part of any social media strategy. Document and evaluate your current social media efforts using this free template.

social-audit

Link Building

link-building-techniques

Link Building in 2018 (And Beyond): 6 Techniques That Work

– Search Engine Watch

 

Six link building techniques that are still working in 2018 and will be just as effective in the foreseeable future.

Google PageRank is NOT Dead: Why It Still Matters in 2018

– ahrefs

 

Google axed their public PageRank scores in 2016. But PageRank is still a core part of their algorithm. Learn how it works and why it’s important in 2018.

pagerank
blog

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Zack Jones
zackj@verticalmeasures.com

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."