Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
What’s New @ VM?
This webinar will focus on the importance of content coverage across all stages of the student journey – Awareness, Consideration, Decision and Advocacy.
– Free eBook
We offer our ideas on how to plan your digital marketing budget, where to focus, tools to use, and how to allocate budget across the different tactics.
– Marketing Insider Group
If you would like to draw customers to your business through providing solutions to their challenges, then create and post the kinds of content that will scratch their emotional itch.
Search Engine Optimization
If you have an audience on YouTube, are you doing everything you can to reach them? Rand Fishkin covers the top factors to invest in when it comes to YouTube SEO.
– PPC Hero
Explore the Quora Ads platform and learn about audience targeting options, bid types, campaign best practices, ad best practices and more!
– Search Engine Journal
Social media can be beneficial to your SEO performance. Use these three on social media to complement your organic search efforts.
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