The Weekly Measure:<br> Writing Tips, Going Viral & Being An SEO Superstar

The Weekly Measure:
Writing Tips, Going Viral & Being An SEO Superstar

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

What’s New?

The-SEO-Justice-League-webinar-header

Check out the full recap of
Grant Simmons’
SEO Justice League Webinar

from yesterday.

My Experience as a Vertical Measures Intern

– Vertical Measures

 

We asked our intern, Madison, to share what she learned about digital marketing during her 2018 summer internships. Find out what she had to say!

vm-intern

Content Marketing

writing-tips

10 Writing Tips for Marketers: Improve Your Communication, Look Smarter & Get What You Want

– Vertical Measures

 

Poor business writing can directly impact your bottom line. Check out our 10 biggest tips to improve your writing, look smarter and get what you want.

How to Make Your Content Stand Out in a Crowded, Global Marketplace

– Content Marketing Institute

 

Make content your brand’s differentiator in countries where English is not the native language – localize it. Here’s how.

crowded-content

Search Engine Optimization

seo-trade-offs

SEO Strategy: 3 Trade-offs You Must Consider

– Search Engine Journal

 

Every brand is different. Here are three primary strategic trade-offs you’ll need to consider as you develop your brand’s SEO strategy.

3 Critical SEO Guidelines for Writing Content Like a Superstar

– Infusionsoft

 

Content is core to any SEO strategy. Learn the most important SEO strategies and tactics for content creation.

seo-superstar

Paid Media

seo-ppc-together

Why PPC and SEO Need to Work Together

– Search Engine Watch

 

How do you find the right blend of PPC and SEO, ensuring you get the most out of both? This article sets you up for success.

Google is Right; Click-Through and Conversion Rates Kinda Don’t Matter

– Search Engine Land

 

Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why.

ctr-google

Social Media

viral-smash

Want Engaging Social Media Content? Lessons From a Viral Smash

– Content Marketing Institute

 

There’s no formula to creating viral social media content. But you can learn a lot from the story of this successful image.

Should Your Brand Take a Stand on Controversial or Political Issues?

– Search Engine Journal

 

Asking these six questions – and getting hard answers – can help you decide whether taking a stand on controversial issues is right for your brand.

political-brands

Link Building

pick-content

How to Choose the Best Content Format for Link Building

– Search Engine Land

 

Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links.

How to Improve Your Link Building Outreach Pipeline

– Moz

 

Learn how to better identify low- and high-value prospects and maximize the return on your time with a free Google Sheets template you can copy!

improve-link-building
blog

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Zack Jones
zackj@verticalmeasures.com

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."