The Weekly Measure:<br> Writing Tips, Going Viral & Being An SEO Superstar

The Weekly Measure:
Writing Tips, Going Viral & Being An SEO Superstar

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

What’s New?


Check out the full recap of
Grant Simmons’
SEO Justice League Webinar

from yesterday.

My Experience as a Vertical Measures Intern

– Vertical Measures


We asked our intern, Madison, to share what she learned about digital marketing during her 2018 summer internships. Find out what she had to say!


Content Marketing


10 Writing Tips for Marketers: Improve Your Communication, Look Smarter & Get What You Want

– Vertical Measures


Poor business writing can directly impact your bottom line. Check out our 10 biggest tips to improve your writing, look smarter and get what you want.

How to Make Your Content Stand Out in a Crowded, Global Marketplace

– Content Marketing Institute


Make content your brand’s differentiator in countries where English is not the native language – localize it. Here’s how.


Search Engine Optimization


SEO Strategy: 3 Trade-offs You Must Consider

– Search Engine Journal


Every brand is different. Here are three primary strategic trade-offs you’ll need to consider as you develop your brand’s SEO strategy.

3 Critical SEO Guidelines for Writing Content Like a Superstar

– Infusionsoft


Content is core to any SEO strategy. Learn the most important SEO strategies and tactics for content creation.


Paid Media


Why PPC and SEO Need to Work Together

– Search Engine Watch


How do you find the right blend of PPC and SEO, ensuring you get the most out of both? This article sets you up for success.

Google is Right; Click-Through and Conversion Rates Kinda Don’t Matter

– Search Engine Land


Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why.


Social Media


Want Engaging Social Media Content? Lessons From a Viral Smash

– Content Marketing Institute


There’s no formula to creating viral social media content. But you can learn a lot from the story of this successful image.

Should Your Brand Take a Stand on Controversial or Political Issues?

– Search Engine Journal


Asking these six questions – and getting hard answers – can help you decide whether taking a stand on controversial issues is right for your brand.


Link Building


How to Choose the Best Content Format for Link Building

– Search Engine Land


Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links.

How to Improve Your Link Building Outreach Pipeline

– Moz


Learn how to better identify low- and high-value prospects and maximize the return on your time with a free Google Sheets template you can copy!


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."