The Weekly Measure: Video Tactics, DuckDuckGo & Google+ Says Goodbye

The Weekly Measure: Video Tactics, DuckDuckGo & Google+ Says Goodbye

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Digital Marketing

digital-marketing-questions

Six Questions Digital Marketers Get Asked All The Time

– Vertical Measures

 

We’ve put together a consolidated list of questions digital marketers get asked all the time and try to provide the quickest, best answers for them all.

Move Your Marketing Strategy Forward by Going Back to the Basics

– Act-On

 

Go back to the basics to improve your marketing strategy by defining who your target customer is and reflecting on what’s working (and what’s not).

strategy-basics

Content Marketing

2019-content-research

2019 B2B Content Marketing Research: It Pays to Put Audience First

– Content Marketing Institute

 

Content Marketing Institute/MarketingProfs ninth annual research report – B2B Content Marketing 2019: Benchmarks, Budgets, and Trends.

5 Steps to Creating a Content Marketing Campaign

– Marketing Insider Group

 

Marketing Insider Group explores how to develop a content marketing campaign in five steps.

content-campaign

Video Marketing

video-success

The 5 New Rules of Video Marketing Success

– Content Marketing Institute

 

Learn the five new rules of video marketing for the sake of marketing budgets, audience engagement, ROI, and more.

The Best Video Marketing Tactics For You to Nail Your Campaign

– Infusionsoft

 

Video marketing is a must in this digital landscape. Learn how to nail every aspect of your video marketing campaign.

video-tactics

Search Engine Optimization

duckduckgo-searches

DuckDuckGo Hits 30 Million Daily Direct Searches

– Search Engine Journal

 

DuckDuckGo has hit a new record of 30 million daily direct searches. That represents a 50% year-over-year increase.

How to Create a Local Marketing Results Dashboard in Google Data Studio

– Moz

 

Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.

google-data-studio

Paid Media

linkedin-clicks

LinkedIn Fixes Issue With Low-Quality Clicks

– Clix Marketing

 

Finally, LinkedIn is starting to clean up some low-quality clicks. Here’s what is changing.

Get To Know Your Customer Better with Detailed Demographics

– PPC Hero

 

Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.

customer-demographics

Social Media

facebook-spam

Facebook Targets Social Media Optimization Spam

– Search Engine Journal

 

Facebook is banning hundreds of spam accounts that exploited user engagement algorithms to generate traffic.

Google Is Finally Sunsetting Google+: Here’s What It Means

– WordStream

 

Learn all about the data breach that forced Google’s hand, and some ramifications of the announcement.

google-plus
blog

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Zack Jones
zackj@verticalmeasures.com

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."