Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
– Vertical Measures
Check out the best types of content that will rock your inner monster, and generate the best results for your business – regardless of your industry!
– Content Marketing Institute
Create content that Google loves and build a library of useful content for your audience with the topic clusters model.
Search Engine Optimization
Learn about 13 tools that can help you easily optimize your website for search engines and boost your organic traffic this year.
– Search Engine Watch
Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some of the common struggles and solutions.
Smart Shopping is one of Google’s newest campaign types, and uses machine learning to not only reduce the amount of manhours needed to optimize campaigns. Learn all about it in this post.
Did you know that it’s possible to add and manage multiple Instagram accounts within the app? Learn how to take advantage of this time-saving feature.
– Social Media Today
What does Twitter’s data say about the change to the 280 characters? Find out in Social Media Today’s recent post.
– Vertical Measures
Link building success is dependent on creating a great plan and then following through. Find out what it takes to execute a great link building strategy.
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