The Weekly Measure: Rock ‘n’ Roll Content, SEO Horror Stories & Cluster Content

The Weekly Measure: Rock ‘n’ Roll Content, SEO Horror Stories & Cluster Content

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Content Marketing


7 Types of Content That Will Rock Your Inner Monster

– Vertical Measures


Check out the best types of content that will rock your inner monster, and generate the best results for your business – regardless of your industry!

How to Get Ranked and Read With the Topic Cluster Content Model

– Content Marketing Institute


Create content that Google loves and build a library of useful content for your audience with the topic clusters model.


Search Engine Optimization


13 of the Best SEO Tools for Auditing and Monitoring Website Performance

– HubSpot


Learn about 13 tools that can help you easily optimize your website for search engines and boost your organic traffic this year.

19 SEO Horror Stories That Will Scare the Hell Out of You

– Link Assistant


In this post, 19 SEO experts share about the most terrifying SEO horror stories that they had ever faced in their career.


Paid Media


How Should PPC and SEO Work Together to Gain Visibility?

– Search Engine Watch


Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some of the common struggles and solutions.

Google Smart Shopping: Everything You Need to Know

– WordStream


Smart Shopping is one of Google’s newest campaign types, and uses machine learning to not only reduce the amount of manhours needed to optimize campaigns. Learn all about it in this post.


Social Media


How to Manage Multiple Instagram Accounts: A Step-by-Step Guide

– Hootsuite


Did you know that it’s possible to add and manage multiple Instagram accounts within the app? Learn how to take advantage of this time-saving feature.

Twitter Releases Data on Usage Trends Since the Change to 280 Characters

– Social Media Today


What does Twitter’s data say about the change to the 280 characters? Find out in Social Media Today’s recent post.


Link Building

How to Execute a Link Building Strategy

– Vertical Measures


Link building success is dependent on creating a great plan and then following through. Find out what it takes to execute a great link building strategy.

Building Links with Great Content

– Moz


Moz explores the visual inter-linking matrix of media sources that drive content and the connectivity among these news syndication networks.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."