The Weekly Measure: Reputation Management, Superhero Storytelling & WordPress Errors

The Weekly Measure: Reputation Management, Superhero Storytelling & WordPress Errors

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

What’s New at VM?


Breaking the Cycle: Vertical Measures Joins Domestic Violence Awareness Month

– Vertical Measures


Find out how the Vertical Measures team joined forces with Domestic Shelters and The Sojourners Center to kick off Domestic Violence Awareness Month in 2018.

Content Marketing


Brands Often Overlook This Superhero of Storytelling

– Content Marketing Institute


Comics aren’t just WHAM and KAPOW! They’re a storytelling superpower tapped by brands from pharmaceuticals to airlines.

20 Digital Marketing Blogs That Allow Guest Posts

– Search Engine Journal


Want to build your personal brand? Here are 20 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them.

Search Engine Optimization


Domain Authority: The Ranking Factor Every SEO Should Know About

– HubSpot


Even though you can’t optimize your website and content for all of Google’s 200 ranking factors, you can still optimize for one of the search engine’s most important ones — domain authority. Here’s how to do it.

How WordPress errors can negatively affect your SEO

– Search Engine Watch


An overview of the most common WordPress errors, what they are, and how they negatively affect SEO: 404 not found, 500 internal server, 502 bad gateway, 504…


Paid Media


How to Start a Paid Media Multi-Channel Strategy

– Search Engine Journal


Stop neglecting your paid media multi-channel strategy! Do these five simple things to better coordinate your paid media efforts across multiple channels.

Google Sheets Query Function Need-to-Knows For PPC

– PPC Hero


The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.


Social Media


Is Your Brand Breaking the Law on Social Media?

– Content Marketing Institute


A hashtag or social share doesn’t give a brand legal permission to use someone else’s content. Here’s what you need to know.

LinkedIn is Improving Sponsored Content to Generate Higher-Quality Clicks

– Search Engine Journal


LinkedIn is working on a series of changes to sponsored content that are designed to generate more actionable clicks.


Lead Nurture


Influence Purchasing Decisions with Reputation Management

– Vertical Measures


Reputation management originated as a PR term, but as social media has grown, your brand’s online reputation heavily influences customer’s buying decisions.

3 Sure-Fire Tactics to Attract More Leads

– Search Engine Land


Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your lead generation efforts.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."