The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one stop shop for digital marketing news every week!
– Vertical Measures
Although similar, there are different marketing challenges for B2B and B2C. Here are the top 5 things to know about content marketing for both B2B and B2C.
– Content Marketing Institute
Get the content marketing predictions for 2018 from dozens of experts in an e-book published by Content Marketing Institute.
– PPC Hero
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
– Clix Marketing
Not all clicks are created equal. Sometimes you have to fight off the ones you don’t want to preserve the budget for those you do. Here are some tips on how to do just that.
Search Engine Optimization
Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam’s list of what-not-to-dos in today’s blog post.
– Search Engine Journal
Want to up your SEO game and be more successful in 2018? Here are the key SEO trends you need to focus on, according to 47 top SEO experts.
– Vertical Measures
The primary component of every link building strategy is proper outreach. Learn how to craft your pitch to webmasters and build an impressive link portfolio.
Oracle explores how and when you should use personalization in your email marketing campaigns and why it matters so much.
Email marketing is still an effective way to reach your prospects. But, you can’t reach them if they aren’t opted in. Learn how to increase your email opt-in rate.
Measurement & Analytics
In this article, kissmetrics shares six engagement metrics you must measure throughout the funnel to ensure your marketing is working.
Google looks at four new Analytics features that are all about helping businesses understand users so they can deliver more personalized site experiences.
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