The Weekly Measure:<br>New Ways to Measure in Google Analytics, Email Outreach & Content Marketing in 2018

The Weekly Measure:
New Ways to Measure in Google Analytics, Email Outreach & Content Marketing in 2018

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one stop shop for digital marketing news every week!

Check out Shane Barker’s influencer webinar!

Content Marketing

5 Things to Know About B2B and B2C Content Marketing

– Vertical Measures

 

Although similar, there are different marketing challenges for B2B and B2C. Here are the top 5 things to know about content marketing for both B2B and B2C.

Are You Ready for Content Marketing in 2018? 60+ Predictions

– Content Marketing Institute

 

Get the content marketing predictions for 2018 from dozens of experts in an e-book published by Content Marketing Institute.

Paid Media

Insights from Google’s new Christmas shopping research

– PPC Hero

 

In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.

When You Want CTR to Go Down: 5 Tips for Qualifying Users

– Clix Marketing

 

Not all clicks are created equal. Sometimes you have to fight off the ones you don’t want to preserve the budget for those you do. Here are some tips on how to do just that.

Social Media

9 Proven Tactics of a Successful Local Facebook Marketing Strategy

– HubSpot

 

Learn how local businesses can expand their audience and reach valuable new customers in their community using Facebook.

Twitter Makes it Easy to Send Tweetstorms With New Threads Feature

– Search Engine Journal

 

Twitter has a new feature that makes it easy to automatically publish multiple tweets in a row.

Search Engine Optimization

Not-Actually-the-Best Local SEO Practices

– Moz

 

Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam’s list of what-not-to-dos in today’s blog post.

Top 2018 SEO Trends You Need to Pay Attention to

– Search Engine Journal

 

Want to up your SEO game and be more successful in 2018? Here are the key SEO trends you need to focus on, according to 47 top SEO experts.

Link Building

How to Write Effective Link Building Outreach

– Vertical Measures

 

The primary component of every link building strategy is proper outreach. Learn how to craft your pitch to webmasters and build an impressive link portfolio.

Image Link Building – Whiteboard Friday

– Moz

 

Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.

E-Mail

How, When, & Why Should You Use Personalization in an Email Marketing Campaign?

– Oracle

 

Oracle explores how and when you should use personalization in your email marketing campaigns and why it matters so much.

8 Tips to Help You Increase Your Email Opt-In Rate

– Infusionsoft

 

Email marketing is still an effective way to reach your prospects. But, you can’t reach them if they aren’t opted in. Learn how to increase your email opt-in rate.

Measurement & Analytics

6 Engagement Marketing Metrics & How to Improve Them

– kissmetrics

 

In this article, kissmetrics shares six engagement metrics you must measure throughout the funnel to ensure your marketing is working.

New Ways to Measure Your Users in Google Analytics

– Google

 

Google looks at four new Analytics features that are all about helping businesses understand users so they can deliver more personalized site experiences.

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Zack Jones
zackj@verticalmeasures.com

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."