The Weekly Measure: Marketing for Law Firms & Banks, Google Reviews & Inclusive Design

The Weekly Measure: Marketing for Law Firms & Banks, Google Reviews & Inclusive Design

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Digital Marketing


A Marketer’s Guide to Website Accessibility: The Importance of Inclusive Design

– Vertical Measures


Improve your website’s accessibility to grow your audience, earn advocates, establish trust and protect your business from financial penalties. Find out how!

Online Banking in 2019: 5 Key Digital Marketing Trends to Watch

– SEMrush


Having analyzed online banking websites from all over the world, SEMrush identified 5 key digital marketing trends to watch in 2019.


Content Marketing


3 Creative Content Marketing Tips for Law Firms

– Search Engine Journal


Here are three creative ways to do content marketing for the legal niche that generates real results for your clients, without the yawns.

5 Tips to Increase Leads and Close Sales with Video Content

– Infusionsoft


Did you know that one-third of online activity is spent watching video? Here’s how you can tap into that behavior to increase your leads and close more sales through video content.


Search Engine Optimization


How to Get More Reviews on Google

– Vertical Measures


Online reviews are a major factor in your prospects’ buying decisions — and sometimes, it’s the only factor. Find out how you can generate more reviews today.

Surprising SEO A/B Test Results

– Moz


Will Critchlow explains what A/B testing for SEO entails and describes the surprising results he’s seen that prove you can’t always trust your instinct in our industry.


Paid Media


6 Simple Steps to a Facebook Lead Ad that Converts like Crazy

– WordStream


WordStream walks you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.

Tips To Help Your Instagram Ads Stand Out

– Clix Marketing


Learn some tips and helpful tools to advance your Instagram advertising efforts.


Social Media


Research Tells You How to Pick Better Images for Social Media

– Content Marketing Institute


Are you selecting the best images for social media engagement? Follow these research-backed tips.

The Straightforward Guide to Twitter Analytics

– HubSpot


Do you know how to use Twitter Analytics? Here are some important metrics and insights about your Twitter account that it can help you identify.


Link Building


How to Improve Your Link Building Outreach Pipeline

– Moz


Learn how to better identify low- and high-value prospects and maximize the return on your time with a free Google Sheets template you can copy!

Here’s How To ‘Expertly’ Hit a Link Building Home Run

– Search Engine Land


Use expert opinions in content so when you build it, the links will come.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."