The Weekly Measure: #LinkedIn, Broken Link Building & PageRank Explained

The Weekly Measure: #LinkedIn, Broken Link Building & PageRank Explained

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Content Marketing


Are You Still Content Marketing Like It’s 2018?

– Content Marketing Institute


How many of these five downward content marketing trends does your brand need to address?

7 Ways to Keep Visitors Viewing Your Website Longer

– Infusionsoft


Getting a lot of traffic to your website is great, but that doesn’t do much if they aren’t staying long. Check out 7 ways to keep visitors on your site longer.


Search Engine Optimization


Google’s PageRank Algorithm, Explained

– Search Engine Watch


Search Engine Watch dives into Google’s algorithm for PageRank.

Top 9 Takeaways from BrightonSEO 2018

– Link Assistant


Catch up with the most valuable BrightonSEO 2018 search insights brought to you by SEO PowerSuite team.


Paid Media


Bing Enhances Product Ads With Multiple Images, Ratings, More

– Search Engine Journal


Bing introduced a series of enhancements to product ads and shopping campaigns just in time for the busy holiday season.

What Happened When We Paused PPC Brand Campaigns

– PPC Hero


Should you bid on brand keywords? Explore what happened after we paused brand campaigns!


Social Media


The Complete Guide to Using LinkedIn Hashtags

– LinkedIn


Because it’s a professional platform, it’s important to keep LinkedIn hashtags work appropriately.

11 Effective Ways to Use Social Media to Promote Your Content

– Curata


Where better to promote your content than where we spend more than 25% of our online time: social media. Learn how to do it effectively with these hot tips.


Link Building


What is Broken Link Building

– Vertical Measures


Broken link building involves reaching out to webmasters with a resource that you’ve created to replace the broken link. But, is it effective?

Can You Still Use Infographics to Build Links?

– Moz


Love them or hate them, infographics are still used as a popular link building tactic. Do they work, though, and what other types of content are they competing with?


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."