The Weekly Measure: Gated Content, Twitter Followers & Blogging Trends from 2018

The Weekly Measure: Gated Content, Twitter Followers & Blogging Trends from 2018

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Content Marketing


Gated vs. Non-Gated Content: Why, How and When?

– Vertical Measures


To gate or not to gate, that is the question. Find out how to implement your own gated content to drive more traffic, leads and revenue for your business.

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers

– Orbit Media Studios


Here is the complete report of blogging statistics, trends and insights, showing what bloggers are doing and what works now.


Search Engine Optimization


The Difference Between URL Structure and Information Architecture

– Moz


In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.

15 Search Intent Tips, Examples, and Resources for SEO Keywords

– Content Marketing Institute


Look closer at the types of user intent keywords and get advice to help your keyword planning and improve your strategic SEO.


Paid Media


A Bing Ads Script for Checking Account Quality Score

– Search Engine Watch


Ready to get started with Bing Ads scripts? Use this script to calculate your account quality score and see how it progresses over time.

How to Do PPC if You Run a Small Business: SEMrush Solutions

– SEMrush


SEO takes time, so, for immediate traffic, most turn to PPC. Let’s see how to plan a smart PPC campaign with the help of SEMrush tools.


Social Media


Building Your Twitter Following

– Act-On


Can your business make money via Twitter? Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation.

6 Collaboration Tools for Social Media Teams

– Social Media Examiner


Discover how to use six collaboration tools to keep social media teams and stakeholders on the same page.


Link Building


5 Sustainable Link Building Practices That Work

– Search Engine Journal


Looking for ideas to do sustainable link building? Here are five practices that won’t burn out in six months – or burn your website down.

How to Boost Search Rankings Using Only Your Internal Linking Strategy

– Search Engine Land


Three examples of site architecture modifications that offer big SEO gains in digital marketing.


Want to read more of our content?

Every week, our award-winning blog publishes fresh, original content that engages and entertains. Click below if you’d like to be added to our subscription list.

Subscribe to the Blog!

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."