Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
– Vertical Measures
To gate or not to gate, that is the question. Find out how to implement your own gated content to drive more traffic, leads and revenue for your business.
– Orbit Media Studios
Here is the complete report of blogging statistics, trends and insights, showing what bloggers are doing and what works now.
Search Engine Optimization
In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.
– Content Marketing Institute
Look closer at the types of user intent keywords and get advice to help your keyword planning and improve your strategic SEO.
– Search Engine Watch
Ready to get started with Bing Ads scripts? Use this script to calculate your account quality score and see how it progresses over time.
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s see how to plan a smart PPC campaign with the help of SEMrush tools.
– Search Engine Journal
Looking for ideas to do sustainable link building? Here are five practices that won’t burn out in six months – or burn your website down.
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