If you do any type of interactive marketing and reside in the Phoenix area you will want to be a part of the Arizona Interactive Marketing Association (AZIMA). Founded by Arnie Kuenn, AZIMA is a 501(c) nonprofit organization helping businesses and individuals gain better insights on digital marketing advances and best practices. Meetings are held monthly and provide members with great education tools and networking opportunities. Noted speakers such as Bryan Eisenberg, Facebook, and Go Daddy have been featured presenters with many more on the radar.
This month’s meeting covered local search and review sites with presenters Chuck Reynolds and Matt Siltala.Attendees received actionable game plans for promoting local businesses through Yelp, foursquare and many other popular search and review platforms. There was also an informative Q&A session, undoubtedly the most valuable part of every AZIMA meeting.
Upcoming events include an overview of Social Media in politics and a special presentation by search engine guru, Danny Sullivan.If you don’t already know, Danny has helped marketers and business owners improve search marketing performance for over ten years and is the editor-in-chief at Search Engine Land as well as Third Door Media’s chief content officer.
Along with attending such timely and highly regarded events, AZIMA members also receive access to special resources such as informative videos and webinars on their website at http://www.joinazima.org.Also available is a specialized hub for posting and reviewing industry job opportunities. Information about AZIMAâ€™s Academic Outreach Program is also available for students looking for internship opportunities and resources.