Google analytics Tag

Aug 17

Google Analytics: What to Measure and Where Visitors Go

Assuming you’ve correctly set up Google Analytics on your website — including goal tracking — This article covers three exercises that will help you appreciate Google Analytics, measure your existing website, analyze the data, and make informed improvements. Read More

Dec 22

Google Analytics 101: Best Practices for eCommerce Sites

Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information Read More

Dec 07

5 KPIs All Content Marketers Should Know

Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent…

Sep 12

The Weekly Measure: Content Calendars, Integrating AdWords with Social Media & The “New” Link Building

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the…

Oct 10

How the Google “Keyword (Not Provided)” Update Affects PPC

For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at…

Apr 12

Linking Google Analytics and Google Adwords

When you launch a new search ad campaign, so many factors play into the success or failure of your online marketing efforts. In order to make sure that you get…

Nov 14

How Do You Come Up With Better Ideas For Content? [Video]

Ben Holland Answers: “How Do You Come Up With Better Ideas For Content?”

Oct 25

Are You Taking Advantage of Google Analytics Data in Adwords?

Google Analytics is a tool that many rely on when crafting online marketing strategies. Analytics offers helpful metrics that can give you better insight into how users are visiting your…

Sep 26

How Can I Better Understand My Audience’s Search Behavior? [VIDEO]

Ben Holland answers: “How Can I Better Understand My Audience’s Search Behavior?”

Google analytics Tag

Google Analytics: What to Measure and Where Visitors Go

Google Analytics: What to Measure and Where Visitors Go

Google Analytics 101: Best Practices for eCommerce Sites

Google Analytics 101: Best Practices for eCommerce Sites

5 KPIs All Content Marketers Should Know

5 KPIs All Content Marketers Should Know

The Weekly Measure: Content Calendars, Integrating AdWords with Social Media & The “New” Link Building

The Weekly Measure: Content Calendars, Integrating AdWords with Social Media & The “New” Link Building

How the Google “Keyword (Not Provided)” Update Affects PPC

How the Google “Keyword (Not Provided)” Update Affects PPC

Linking Google Analytics and Google Adwords

Linking Google Analytics and Google Adwords

How Do You Come Up With Better Ideas For Content? [Video]

How Do You Come Up With Better Ideas For Content? [Video]

Are You Taking Advantage of Google Analytics Data in Adwords?

Are You Taking Advantage of Google Analytics Data in Adwords?

How Can I Better Understand My Audience’s Search Behavior? [VIDEO]

How Can I Better Understand My Audience’s Search Behavior? [VIDEO]

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