How Do You Write Well-Optimized Headlines for Your Content? [VIDEO]

How Do You Write Well-Optimized Headlines for Your Content? [VIDEO]

Q & A Video

Michael Schwartz of Vertical Measures answers “How Do You Write Well-Optimized Headlines for Your Content?”


My name is Michael Schwartz, and I’m a link builder here at Vertical Measures. Today I’m going to talk about how to write well-optimized headlines for your content.

You may wonder why headlines are important. The way I like to think about it is this. If a great article is written, but nobody can find it, is it still really a great article?

Optimizing your headlines can help such great content be found in the search engines. It’s an easy compromise for journalists who don’t want to become slaves to SEO but still want to rank.

The biggest tip I have for you today is to include keywords as close to the beginning of the headline as possible. This will exponentially increase the effectiveness of the headline for ranking in the search engines.

You may be wondering how long your headline should be. According to, an eight-word headline works best. Also, if you’re going to use your headline as the title tag, remember no more than 60 characters. And finally, make it interesting. After all, it doesn’t matter how well your article ranks if it’s not intriguing enough for someone to click on.

You either want to use a tool like Google Trends to discover when a particular topic is hot in your genre or just use your knowledge of the industry so that you can write articles around hot keywords and then get them to rank in the search engines.

Overall, think ahead of what people will search for. Then write quality content on it, and remember, don’t forget the headline.

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat. +Michael Schwartz