Why Are URL Structures Important for SEO? Part 1 [VIDEO]

Why Are URL Structures Important for SEO? Part 1 [VIDEO]

Q & A Video

Everyone who has a website uses a URL structure that is inherent to their site. You might not have even thought about your URL structure before, but did you know you could actually be penalizing your site if you do not have this structure done correctly? It can cause click-through problems, pages to be left out of the search engine index, and even people getting lost on your site! To avoid some very disruptive errors, follow these few short tips to make sure your structure is correct.


Hi. My name is Brynna, and today we’re going to be talking about URL structures and why they’re kind of important for SEO. So why are URL structures important for SEO? Well, first of all, it results in less errors from users clicking over. So when they get a text message or an email, and they say, “Oh, go to this website,” it’s easier for them to manually type it in or copy and paste it over. They’re not missing too many characters, or the phrase isn’t too long that they can’t copy it over easily. You actually get more click-throughs to your site, which is very important.

The next thing is that it makes a clear path for search engines to follow. So if you have verticalmeasures.com/blog/topic, it’s very easy for the search engine to say, “Oh, I need to index the homepage, the blog, and the topic.” It’s very simple, very clear and to the point. For instance, if you have too many sub-folders in there, it’ll say, “Oh, I need to go here and then here and then here.” Eventually it will not index your further in pages, because it wants to make sure that it’s only indexing things that are going to be relevant to users. So if it’s too far buried on your website, it won’t even get indexed.

The next thing to remember is that it helps you know where to add things and keeps you organized for the future when you want to add more things. So if you have, for instance, verticalmeasures.com/blog, you’ll know that when you write future blog posts, you add them to your blog section. And then, if you have a careers tab or a toolkit tab, you’ll add it under that sub-folder, instead of having to say, “Oh, where should I put this post, or where should I put this page,” because it’s outlined very clearly in your URL structure already.

So a few important things to remember is make sure that it’s short, sweet, and to the point. Don’t let it change too much and keep everything organized in sub-folders.

Stay tuned for Part 2 to come in the near future with more information on URL structures!

Brynna Baldauf

Brynna is a Search Engine Optimization Strategist at Vertical Measures where she helps clients improve their organic search engine rankings. +Brynna Baldauf