This weekend, Vertical Measures will be attending the EduRG Conference at the Phoenix Convention Center. The conference is aimed towards advancing education through technology and innovation. The mission of EDU Research Group is to advance the quality of education by conducting research that assists the establishments in creating an improved academic environment, and help to match students with their optimum school. The event will feature an expo, workshops, and speakers, including keynote speaker Al Gore.
Education is rapidly changing. From when a prospective student begins researching colleges to when they graduate from their selected university, most of the activities required to accomplish this will be conducted on their computer and online.
Vertical Measures will be presenting a workshop “Is Your Website Hurting Your Admissions?”. In this workshop Arnie Kuenn and Patty Adams will discuss why a school’s website should be used as a primary marketing tool, implementing search engine optimization
strategies that can increase enrollment, decreasing cost per lead, cost per enrollment, and cost per start, using the right keywords to attract prospective students to their website, and increasing website traffic while improving lead to start ratio.
I wouldn’t be surprised, if many students have made their decision about a university before they even visit the campus. They want all of the resources required to make their decision available at their fingertips. Whether it be virtual tours of the campus, of campus housing, or even live online chats with academic counselors, this is where institutions are headed and some have already arrived.
The event will feature vendors with a variety of educational products and services. It’s a great opportunity for students, faculty, academic institutions, and businesses to come together and share their ideas and resources for moving education forward. Students and faculty can attend the Student Expo for free
and get the chance to meet with representatives from hundreds of institutions.
This effort also aligns with reducing schools’ carbon footprint. Imagine how many millions of tons of paper a large university goes through each year. Instead, they could place all school materials online, provide laptop rentals or discounts on laptops. There is an incredible amount of opportunity here for businesses to be the provider of those solutions, perhaps with partnerships.
The event takes place this weekend, February 27th
at the Phoenix Convention Center. Be sure to register
soon or recommend it to others that might benefit!
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