SEO 202 Series: How to Perform a Citation Audit for Local SEO

SEO 202 Series: How to Perform a Citation Audit for Local SEO

This is the second video in our SEO 202 video series. We discuss the importance of name, address and phone number (NAP) consistency, how to choose which citations to check, and the difference between structured and unstructured citations.

2014’s Google Pigeon update brought significant changes to the search engine’s local business results. Proximity to the user is now factored heavily thanks to improvements in the algorithm’s location and distance parameters. A citation audit is necessary to ensure business information is accurate and consistent across the top online business directories, which are referenced by major search engines when delivering local results.

Our recommended local SEO citation audit process is broken down to four easy steps:

  1. Gather all current and previous business information, especially old phone numbers and addresses.
  2. Make a list of all priority directories to review.
  3. Create, or locate existing directory listings.
  4. Fix any outdated business information and be sure to remove duplicate listings.

Read the full transcript of this video. To learn more about citation audits and local search strategy, read our local SEO guide for small business owners.

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Andre Willis

Andre is an SEO Strategist at Vertical Measures who brings a diverse breadth of digital marketing knowledge and experience. He's a proud Kansas City native and graduate of Arizona State University.