SEO 202 Series: How Semantic Keywords Can Bridge a Content Gap

SEO 202 Series: How Semantic Keywords Can Bridge a Content Gap

This is the fourth video in our SEO 202 video series. We show you how to assess your website’s content from your users’ perspective, how to identify where you have a content gap, and how to fix it with supporting keywords.

Here in Arizona, complete lunatics backpacking enthusiasts extol the virtues of hiking the Grand Canyon rim-to-rim. While the level of enthusiasm for conquering the rim-to-rim can illicit eye-rolling from non-hikers, you have to admit there is something incredibly rewarding about trekking from one side of an enormous chasm to the other. It takes training, planning and discipline, but offers a huge payoff from intrinsic self-pride and bragging rights.

Like an adventurer at the outset of a rim-to-rim hike, businesses often see a giant void between where their website currently stands, in terms of keyword rankings and organic traffic, and where they’d like to be. Tools and training are required to get to the other side, but rather than the backpacker’s compass and incline workouts, businesses need to outfit themselves with a map of their user journey and semantic keyword research.

Our latest SEO 202 Video shows you:

  • How to assess your website’s existing content from your users’ perspective
  • How to identify where you have a content gap
  • How to fix it with supporting keywords

In the end, you’ll find yourself on the other side of the gap, with a stronger keyword profile, improved organic search metrics, and serious bragging rights.

To see the full transcription of this video, go here.

Christina Hecht

For over a decade, Christina has spent every day tending to the Panda, Penguin and Hummingbird in the algorithmic zoo by creating engaging and thoughtfully optimized digital content. Now Christina brings her expertise to Vertical Measures as the SEO Strategist. Christina enjoys working on clients’ projects long-term, helping them set and reach measurable goals, and getting to understand their business’s narrative as seen through an SEO lens. Originally from northern Utah, Christina has been a Valley resident since 1998 and now lives with her husband and daughter in north Phoenix. She volunteers with the Girl Scouts and the Children’s Museum Alliance, and is an NPR fanatic who loves puzzles, games, music and food.