As one of the 3 lucky Vertical Measures employees soaking in all the fantastic, valuable knowledge here at Pubcon 2009 in Las Vegas I wanted to share all the best SEO related information in a fast, clean uncluttered way. I’m not going to spend a bunch of time writing a compelling intro, talking about Vegas or parties or who is here and why. There are no links in this post, opinions or plugs for anything or anyone.
These are tips, information and recommendations you can start using right now to get more traffic to your site, rank higher in the search engines and better conversions. This is from the most credible sources in the industry so don’t question it, just take action as quickly as possible and enjoy the success! If there is something below you are not familiar with, Google it.
1) On Site SEO: Glossary pages are good content for SEO
2) On Site SEO: Use footer links sparingly and only link to your most important pages. Don’t waste pagerank on content that is worthless.
3) Search: You need to get your site in to the blended search results using images and video. A picture is worth 1000 words and people are clicking on it.
4) Keyword Research: Use Google Insights to make sure the keywords you are focusing on do not have declining interest.
5) Analytics: Measure your brand traffic and keyword traffic separately.
6) Analytics: Are you ranking #1 (or trying to rank #1) for a keyword that will not provide any real benefit to your business? Check that.
7) Keyword Research: Perform ongoing keyword research. The way people search changes.
8:) Competitive Analysis: Read competitors press releases. Are they using words that may change the way people search? Think “Kleenex, Xerox, Dell”
9) Keyword Research: Use Google Trends to check traffic trends in different markets. There may be emerging opportunities in other geographic areas..
10) Keyword Research: How long will it take to get a keyword converting? Will it be worth it when it does?
11) Launching a new product that doesn’t exist in the market yet? Associate it with one that does to make people more comfortable with it.
12) Landing pages: put the call to action above the fold.
13) Landing pages: keep forms above the fold and make them as short as possible
14) Conversions: 3% to 5% is decent
15: Bounce rate: 30% is good, 50% is ok, 70% needs work
16: Search: 80% of queries are informational. Give them the information they want and then lead them where you want them
17: Forms: make sure there are no questions they can’t answer or they will leave
18: Does your “Thank You” page cross sell or further engage? It should.
19: User experience: Screen size and resolution matters. Test, test, test
20: Local search: Just because you are closest doesn’t mean you get the business. You need to build your brand too. Build trust.
21: Local search: Pull out your phone and do a search for your business. What happened?
22: Local search: neighborhoods matter
23: Local search: Pull out your cell phone and search for your business. What happened? (duplicate)
24: Local Search: neighborhoods matter. Are you optimizing for a “bad neighborhood”?
25: Local Search: point your browser to getlisted.org and follow the instructions
26: Local search: Add photos and video to your local search listing
27: Local search: include city & state in the title tags
28: Even negative reviews help your rank. It’s all about the numbers
29: Offer an Incentive for reviews
30: Sign up to watch a video worked much better than sign up to download a white paper
31: 80% of your visitors will fill out an “optional information” form after completing your call to action
32: Most visitors will not watch more than the 1st image of a rotating image.
33: Your marketing purpose must be the #1 goal of your website
34: 7 choices tops for your main navigation. Too much = no choice
35: Don’t use a final forward slash on your URL’s
36: Buttons should never say “Submit”. Try “Download Now”, “Start Free Trial”, “Request More Information”
37: When building links make sure they have a random life
38: Link magnets are more productive than link begging
39: Local Search: Local business’s need local links
40: Text links in a page carry more weight than alt text
41: Link Building: No follow one link on a page and all become no follow
42: Link Building: The sequence of links on a page matters. Put the important ones on top.
43: Check your analytics for pages that are getting links and no traffic and redirect them.
44: Always be testing and measuring results. Before you change something get a benchmark.
45: The order of links in the code is more important than the order of links in the user experience
46: Surface conversations about your product, service or brand that are happening
47: Google’s technology is emerging to be able to read text in images. (Think picture of a newspaper page)
48: Google’s technology is also emerging to be able to understand words spoken in Video and index the transcripts.
49: If you are going to do video write the script with keywords in mind
50: If you use a map on your site embed a real map versus using an image.
I hope you found this information useful! Visit http://search.twitter.com and type in #pubcon to hear the chatter all around Vegas. Posted by Chris von Nieda, Director of Search Marketing at Vertical Measures. Twitter: @SEO4Vertical