There are many factors that can affect a webpages ranking in the Search Engine Results Page (SERP). In this. video Ben Holland discusses the on-site (on-page) and off-site (off-page) factors that can be optimized to help improve rankings.
Hi, I’m Ben Holland. I’m an account manager here at Vertical Measures and today I’m going to talk about the difference between on-site and off-site SEO.
First I’ll talk about on-site or on-page SEO. Now, you may have a very aesthetically pleasing site, with lots of bells and whistles, and a really cool background, but you need to think about your site how a search engine crawler or spider would look at it. Meaning: you need to think about the code. Now, when a crawler comes to your site, they don’t see all the images. They see the file names for the images. They don’t see the background color. They see the hex code for your color. So, you need to think about it in terms of the code and how that looks optimized for a search engine.
Important factors when looking at your on-site optimization:
- Domain Name
- Title Tag
- Meta Description
- Header Tags
- Rich Media Files (like your images or video you have on your site)
- The alt tags for these rich media files. You want to have these optimized with some key words.
- Anchor text- both internal and external
- Page speed – is coming more and more important for on-page optimization so you want to cache your page and make sure all your files are compressed
Now you want to move on to off-site SEO. Off-site SEO is how other people, other websites regard your site on the internet. Basically, any time somebody talks about your site, links to your site, or references your site, it’s like a point or a tally for your page. You want to get as many as these tallies as possible so you can move up as high as you can on the search engine results page.
Some important factors of off-site optimization
- Links to your site
- Press releases – If you choose to do a press release and it gets picked up by some other news entities, it’s a great way to get your name out there and also probably some links back to your site
- Guests blog posts – you can establish yourself as an expert in your field and hopefully get a link back
- Facebook Mentions & Shares – along with other social media entities are really important to increase engagement to your site like: Tweets, Pins, and Reddits. All these social media signals express engagement for your site and engagement is a really important factor in off-site optimization.
I’m Ben Holland and thank you for watching.