In the Internet marketing business, we are all culprits of using industry jargon. But what does the average person know about the lingo we use every day? About as much as we know about chrometophobia. To be sure, we canvased the streets of Scottsdale to find out first hand what the average Arizona resident knows about Internet marketing terminology.
SEO: An acronym for search engine optimization, which is an arrangement of techniques used to enhance a website’s rankings in search engines’ natural search results.
Link Building: The practice of obtaining links from quality sites that point to your website.
Twitter: A microblogging network that permits users to send and read messages up to 140 characters.