When your campaigns are showing signs of success, the last thing you want to hear is that you’ve hit the maximum number that you can run simultaneously. Thankfully, this past March, Google increased the limit of campaigns you can run per account up to a whopping 10,000 at a time, with access to use three million keywords (this was a huge increase, with the previous number being 500 accounts and three million keywords.) Although this number may seem overwhelming, your AdWords account options make these campaigns easy to manage and maintain from one place. AdWords Editor, AdWords API and multiple other services have also been updated to work in conjunction with the increase. The 10,000 campaigns can include both those that are active or paused ensuring that you don’t have to eliminate accounts when you are approaching your cap.
As the number of campaigns you manage increases, you may want to consider integrating the use of applications to reach more consumers. The AdWords API refers to the system that allows developers to create applications that directly engage the AdWords functions. The API allows you to manage your accounts by providing access to custom reports based on keyword, ad text, URL and more.
Visit the My Client Center to create your own account for API. Once you are set up, you will be able to access your account details by clicking the “My Account” tab within AdWords. This system provides synergy to ensure that you are getting the most out of your accounts by soliciting your campaigns across a series of platforms. You may want to consider hiring outside developers because of the intense amount of knowledge required for a solid set-up.
Please note that the utilization of AdWords API is most useful for companies managing a mass quantity of campaigns at once. This includes but is not limited to Search Engine Marketers (SEMs) and companies that are responsible for a large number of client accounts. You will need to adjust your accounts to an additional set of revised limits within your API account such as Headline Length, Display URL length, and more. For a full set of limits visit the developer link at the AdWords Help Center: https://developers.google.com/adwords/api/docs/appendix/limits.
With the new increase, it is unlikely that you will have to worry about reaching your limit, however, should you get close, a notice will be posted to your account. When you are building your keyword list, go into the project with the customer in mind. Choose the words that are most likely to be triggered by search queries, and try not to waste space on phrases and words that won’t result in sales. Depending on whether you opt to use broad, phrase or exact matches you’ll want to try to limit your keywords to around 20 per campaigns (give or take a few depending on how specific you want to be). You’ll also want to consider grouping keywords thematically to get the most effective results. Keeping these tips in mind will help you get the most out of your campaigns without maxing out on your AdWords limits. Remember as a rule of thumb, unless you’re managing a huge quantity of campaigns at once, less is usually more.
Despite the new increase, the basic rules for creating your campaigns stays the same. Try organizing your campaigns by theme, and use the appropriate demographics to reach the most relevant audience. You will need to be extra careful to check that you are not using the same keywords across multiple ad groups. Even though you may be handling a larger number of campaigns than usual, still maintain specificity among ad groups and pick placements that are going to be most accessible for your potential customers. When in doubt, imagine that you are working on a smaller scale. Even though the number may have made a jump, your general know-how should assist you in creating successful campaigns. One exception to that: should you decide to work across applications, you may want to reach out to developers who are a bit more tech-savvy in that department. You can view the full list of increases by visiting the AdWords Help Center.