The theory of Arnie’s concept, Linkonomics, focuses on link worthy content to get trusted links. Links are still a critical component of SEO, Arnie stresses the idea that one must build up a link building trust fund to obtain higher search engine rankings. With recent Google updates it’s now more important than ever to focus on trusted links instead of relying on quantity of links. It’s a concept we’ve been reiterating for some time now and building your link trust fund is essential. How are you building your link building trust fund?