Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields.
– Content Marketing Forum
Artificial intelligence is reshaping the content marketing landscape. Here are six ways AI will fundamentally change content marketer’s jobs.
– Clix Marketing
The setting says “Optimize for conversions” but have you checked in on what AdWords is actually doing? It could be killing your results like this example.
Explore exactly what happened during the Great Organic Reach Decline of 2014, and how Facebook decides what content gets surfaced nowadays.
– Social Media Examiner
Looking for ways to keep YouTube viewers watching longer? This article shows you how to increase YouTube video views and generate longer viewing sessions.
– Search Engine Journal
What’s the latest in the social media world? Here are 10 social media updates from March 2017 that marketers need to know.
As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well.
Search Engine Optimization
– Vertical Measures
Learn 5 actionable analytics tips that you can deploy today to help uncover huge digital marketing growth opportunities.
XML sitemaps are a powerful tool for SEOs, but are often misunderstood and misused. Michael Cottam explains how to leverage XML sitemaps to identify and resolve indexation problems.