Why Visual Content Is So Important! [VIDEO]

Why Visual Content Is So Important! [VIDEO]


Have you ever come across a blog post that was only text and no images, but could have been better with added visuals like an image or a video? It’s time to put boring content aside and embrace the more visually stimulating side of content! Can your blog post be repurposed into a video or something else? Can these posts use custom header graphics to grab your readers attention? The importance of having content that is visually stimulating is key to gaining a positive online reputation and awareness for your brand. Here is a video that tells the importance of such content, through the story of a fisherman by the sea…


There once was a fisherman
who lived down by the sea.
He longed for a journey
of good content, visually.

He often dreamed of sailing,
leaving text behind.
The hero of the 4 in 10
who’d rather see design.

Of all the information
presented to the brain,
Ninety percent is visual;
Text can seem so plain.

On course through vibrant images,
sailing with intent,
He saw visuals were more memorable
By sixty-five percent.

The seafarer loves the colors
as they do transcend.
9 out of 10 say it attracts
new customers in the end

With bold color and pictures
a clear idea is sent
And so a visual voyage
is really time well spent.

Awakened at the seaport,
the fisherman was sure;
Content that is visual
is certain to endure.

And this seafarer’s journey
Shown infographic-style
Can raise traffic by 12%,
Money spent is worthwhile.

Use the angler’s knowledge, friends;
Make videos that ‘wow!’
Eighty-five percent watch online,
They could be watching now.

Visuals in content
can set a company free.
So be a hero, visually,
like the fisherman by the sea.


Daniel Dannenberg

Daniel Dannenberg is the Creative Manager at Vertical Measures, providing the company with his design knowledge on branding, illustration, UX and information graphics. +Daniel Dannenberg