Arnie Kuenn Answers: “What Does Vertical Measures Do For Its Clients?”
We answer a lot of Internet marketing questions here on our blog, but you may wonder: What exactly do we do? Our President, Arnie Kuenn, shines the light on our client services here at Vertical Measures.
Hi, I’m Arnie Kuenn with Vertical Measures. Today I’m going to answer the question: “What does Vertical Measures do for its clients?”
Ideally, we like to start with a strategy and work all the way through and execute a plan that might be an annual retainer-based client. It just all really depends on the needs.
A few of the services we offer are really around four different fundamental areas. We do a lot of content marketing. We produce a lot of content for our clients. We do a lot of search engine optimization for our clients. We do a lot of social media and, of course, link building.
With content, as I mentioned early on, we do really like to start with a strategy. Sometimes that’s taking an inventory of the current content. Sometimes that is actually looking at it from an SEO perspective, seeing how different content is performing, how well it’s optimized, what’s the backlink situation, and so on.
Of course, with Panda, Penguin, the EMD, and all of these famous updates coming out from Google, what we do for clients has drastically changed over the last 12 months. Producing really good content, of course, is always at the core. But now we have to look at things like over-optimization. Techniques that were working for our clients two or three years ago generally aren’t working today. We’re getting lots of new clients just to perform audits, again, some in-depth strategies, some analysis on their current backlink situation, anchor text, so on and so forth. Then again, we’re just sweeping through the site looking at content that is performing really well and what isn’t performing really well.
So the bottom line to what we do and what we like to perform for our clients is helping them get more traffic, more leads, and more business. If we’re successful at those three things, and ideally of course on ROI, which means more business, then we’ve done a good job for our clients and they’ll continue on with this for a long time. So that’s what we do at Vertical Measures.