The Weekly Measure: Increasing Conversion Rate, Linkable Assets & SEO Basics

The Weekly Measure: Increasing Conversion Rate, Linkable Assets & SEO Basics

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields.

Content Marketing

6 Tips to Help You Tell a Story with Your Content Like Ridley Scott

Tell a good story, no one can resist it. Tell a good story, and you bring us all together. Consumers may be tired of ads, but human beings have loved storytelling for millennia.

How to Find, Write and Use Persuasive Testimonials

You’re about to dive into the complete guide for website testimonials. Andy Crestodina answers the top questions: Where to use them, how testimonials are written, how to get testimonials and why testimonials are effective.

5 Quick Web Page Fixes Any Blogger Can Make

Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you’re adding content to your company’s website or blog.

Paid Search

8 Easy Landing Page Tactics to Increase Conversion Rate

You can optimize your PPC campaigns all you want but if your landing page isn’t effective in converting visitors, you are missing out on hundreds of new leads.


YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Learn how to launch a YouTube video ad using Google AdWords and how to optimize your campaign and make the most of your budget.

3 Ways To Use ROAS In PPC Lead Gen Optimization

PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.

Social Media

9 Brilliant Tactics to Promote Your Blog Content on Facebook

Facebook is a great place to promote your content. Follow these nine best practices to do it well.


5 Ways to Use Facebook Messenger Bots for Your Business

Want to automate common customer interactions on Facebook? Discover five types of Facebook Messenger bots your business can use for better customer service.

13 Facebook Live Tips from Hootsuite’s Social Media Team

Hootsuite’s social media specialists share how Facebook Live can help you connect with your audience in new and engaging ways.


SEO Rankings Drop: A Step-by-Step Guide to Recovery

There are hundreds of things that could cause your Google organic rankings to drop. Follow this handy guide to figure out what went wrong, and what you can do about it.


Why you need to get back to SEO basics

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.

3 Simple Ways to Build a Winning SEO Strategy on a Shoestring Budget

If your business needs to drive traffic on a small marketing budget then this guide is for you. Check out the proven steps to grow your business on a budget.

Link Building

Your Recipe for Creating Linkable Content Assets

Want to create content that attracts links? Find out the recipe to developing high quality articles, infographics, and videos.

Link Building and SEO Strategies to Resurrect in 2017, Part 1

This year make SEO and link building a focus of your digital marketing. Learn how with eleven helpful strategies from former VMer, Kaila Strong.

Link Earning – A Tale of 21 Unique Strategies to Creatively Build Links

Check out these unique link earning strategies and start increasing your search engine rankings on the long term.

Upcoming Events

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."