The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week.
We all know content marketing drives traffic, but it has a few more surprising benefits that really help you build a business. Check out these four non-obvious benefits of content marketing.
– Vertical Measures
Questioning whether to invest in search or display advertising? Find out where you should be spending your advertising budget in 2017 and why!
– Marketing Insider Group
Learn about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account.
Search Engine Optimization
For content marketers, Google Analytics offers self-improvement. It gives you accurate, actionable, and insightful information for reaching your audience.
Choosing the right B2B service or product provider can be tough, and there might be many touchpoints necessary before deciding; including consideration of influencer opinions.
Inbound link building is hard work. Don’t make it harder by sending emails nobody will reply to. Try these link building email templates for your next pitch.