Each week, Vertical Measures presents the Weekly Measure, a collection of this week’s latest updates on all things content marketing, search, social, SEO and link building!
– Content Marketing Institute
Google says YouTube’s how-to searches are growing by 70% year over year. Prioritizing development of how-to content is a great opportunity for answering search intent.
– Vertical Measures
Answering the great debate: to gate or not to gate content? Get a view of both sides and analyze what’s right for your content marketing strategy and goals.
For inbound marketingsuccess close attention must be paid to optimizing your content for search engines. This articles provides detail on how to get started!
– Sprout Social
Setting realistic, SMART goals for your social media marketing can be difficult. This post breaks down how to properly set some common goals of social media efforts.