Weekly Measure: Should You Gate Content, Mobile Ad Fraud and 8 Snapchat Mistakes to Avoid

Weekly Measure: Should You Gate Content, Mobile Ad Fraud and 8 Snapchat Mistakes to Avoid

Each week, Vertical Measures presents the Weekly Measure, a collection of this week’s latest updates on all things content marketing, search, social, SEO and link building!

Content Marketing

How to Create Useful How-To Video Content: Essential Toolbox

– Content Marketing Institute


Google says YouTube’s how-to searches are growing by 70% year over year. Prioritizing development of how-to content is a great opportunity for answering search intent.

Gated vs. Non-Gated Content: Why, How and When?

– Vertical Measures


Answering the great debate: to gate or not to gate content? Get a view of both sides and analyze what’s right for your content marketing strategy and goals.

Optimize Your Content for Inbound Marketing: Part 1

– Act-On


For inbound marketingsuccess close attention must be paid to optimizing your content for search engines. This articles provides detail on how to get started!

Gated content

Paid Search

What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy?

– Search Engine Journal


Discover how including chatbots in your PPC strategy can aid in achieving your goals.

Isolate Your Competition’s Weaknesses to Strengthen Your PPC Efforts

– PPC Hero


Breakdown your competition’s PPC strategy by asking these questions.

Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal

– Tune


Here’s what to watch out for when it comes to mobile ad fraud, and how to identify the right mobile ad networks.

Social Media

8 Snapchat Mistakes to Avoid (and How to Fix Them)

– Hubspot


Create better Snapchat stories by learning from these 8 common mistakes.

Google Analytics and Social Media: What Marketers Need to Know

– Social Media Examiner


Explore how to best use Google Analytics in social reporting.

How to Create Achievable Social Media Goals

– Sprout Social


Setting realistic, SMART goals for your social media marketing can be difficult. This post breaks down how to properly set some common goals of social media efforts.

Search Engine Optimization

3 logical myths about rankings that can destroy a business

– Search Engine Land


Sometimes SEO defies logic. Learn more about common misconceptions about rankings.

3 tactics we’re using for Answer Boxes

– Search Engine Land


Wondering how to get your content into the featured snippets answer boxes? Here are three things to try.

7 ‹Title Tag› Hacks for Increased Rankings + Traffic

– Moz


Try these 7 title tag ideas that can help increase your site’s traffic and rankings.

Link Building

eCommerce Link Building: 10 White Hat Methods Many SEOs Still Ignore

– SEM Rush


It take time and effort, but eCommerce link development is possible with the right strategies in place.

7 Content Types That Gain the Most Engagement & Links

-Search Engine Journal


Producing valuable content is one of the best ways to drive back link growth for your site.

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Kayla Tarantino

Kayla Tarantino discovered her love for all things digital marketing while overseeing daily operations of a small e-commerce business throughout college and has been in the industry ever since. She joined the Vertical Measures team in January 2015 as an Internet Marketing Specialist and she is now supervisor of our Internet Marketing Services team. In her free-time you might catch her crafting, horseback riding, or seeking out new local shops and restaurants.