The Weekly Measure: Twitter Features, SEO Case Studies & Page Speed Performance

The Weekly Measure: Twitter Features, SEO Case Studies & Page Speed Performance

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates.

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Content Marketing

How Curation Can Help You Execute on Your Best Ideas

– Curata


The key to transforming how much value you get from your ideas? Stop focusing on having more of them. Curation can turn good ideas into great execution.

5 Ways to Increase Efficiency in Content Production

– Marketing Insider Group


Here are five ways you can ramp up creation efficiency while maintaining the essence that makes your content stand out.

Paid Search

Do Google’s New AdSense Native Ads Violate Its Own Policies?

– Search Engine Journal


Google has introduced a new type of AdSense ad unit called “Native ads,” which raises concern as to whether or not the company is violating its own policies

What to Do When You’re Stuck in a PPC Text Ad Rut

– Clix Marketing


Writer’s block can be frustrating, overwhelming and infuriating. Here’s what to do when writer’s block strikes when you need some new PPC text ads.

Social Media

Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

– Content Marketing Institute


Former head of Twitter TV & Emmy-winning producer talks about how social data fuels new creative series and how it can help you too.

7 New Twitter Features (and 4 Others You May Have Missed)

– HubSpot


Uncover what’s new to Twitter – from the Explore tab to live video – that you may have missed.

Search Engine Optimization

Voice search optimization on google

Unlocking OK, Google: Voice Search Optimization Tactics You Can Use Right Now

– Vertical Measures


Learn three key tactics for improving your website’s visibility for voice search.

How to Improve Page Load Speed Performance

– Vertical Measures


In this article, we’ll go over the most common ways to decrease your page load speed and help you gain a basic understanding of what goes on behind your site.

How to Improve Page Load Speed Performance

Link Building

SEO Case Study: Zero to 100,000 Visitors in 12 Months

– Search Engine Land


Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website – without using any tricks or hacks.

Fix Your Outbound Link Problem in a Single Workday

– Search Engine Land


Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links — without getting rid of the ones that are helping you.


Weekend Reading: “Email Marketing Rules”

– Marketing Insider Group


About The Marketing Book Podcast interview with Chad S. White, author of “Email Marketing Rules.”

6 Tips to Make Your Brand an Email Response Rockstar

– Moz


It’s time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response.

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."