The Weekly Measure is posted every Friday and delivers a curated list of content marketing, paid search, social media, search engine optimization, link building and email news from industry sites throughout the week.
– Content Marketing Forum
Being Google AMP ready gives businesses an SEO advantage: higher ranking in search pages than non-AMP websites. Find out how to implement AMP for your site.
– Vertical Measures
Learn how your paid media campaigns should be working in a multi-channel strategy focused on the buyer’s journey to maximize advertising ROI.
Find out what’s involved in a typical day for Hootsuite’s social ads expert—and tips to make your social ad efforts as efficient as possible.
Search Engine Optimization
I ran 1,000 searches on Google Home to find out how voice answers differ from desktop answers. Includes data on Featured Snippets and some Google Home Easter eggs.
Link building has changed a lot over the years, as Google’s algorithms have evolved, but links are still important for SEO. Here’s how to get them, the right way.
– Marketing Land
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.
– Campaign Monitor
Discover the best chrome extensions for your email campaign. Campaign Monitor shares a variety of tools to use while working on email marketing campaigns.