The Weekly Measure: Viral Content, SEO Rule Breaking & Link Building

The Weekly Measure: Viral Content, SEO Rule Breaking & Link Building


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Five Types of Interactive Content to Level Up Your Online Marketing

Andrei Petrik from Search Engine People tells marketers how to stand out from the crowd with a different type of content. He also includes examples you can run with.

Six Experts Predict the Future of Infographics

Arnie Kuenn of Vertical Measures gathered together six industry experts to share their thoughts on the future of the infographic. The verdict? They are here to stay, need to be data driven and quality always counts.

Study: Self-Promotion Kills Consumer Trust in Branded Content

Natalie Burg of Contently breaks down a survey by Kentico Software and warns content strategists of the danger of being self-promotional.

13 Lessons From Upworthy & BuzzFeed: Viral Content’s Secret Sauce

Kelsey Libert from HubSpot gives marketers a quick primer on the methods of two websites dominating the internet right now.

“BuzzFeed has tripled its monthly unique visitor counts over the last 24 months, from 4.3 million to 19.3 million. At its current projected trajectory, it’s set to eclipse sites like The New York Times, Huffington Post (also started by a BuzzFeed founder), and CNN over the next few years.” – Kelsey Libert,

How Long Should Your Content Be? What Works On Blogs, Facebook & More

Another article from Vertical Measure’s Arnie Kuenn. This time he shares with Marketing Land how long content should be across different mediums. It’s a highly debated topic but he brings in research from leading experts in the field to back up his guidelines.


How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

Search Engine Land’s Susan Waldes recently figured out the answer to a common Enhanced Campaigns question. Read on to see how she figured it out and why you may want to do it too.

The Convergence Of Mobile Apps & Search Is Happening. Get Ready!

Ian Sefferman of Marketing Land explains the basics as well as the repercussions of the impending merge of mobile aps and search.

“Marketers, developers, and publishers win because ultimately this is a better search experience, and better search experiences result in higher engagement and conversions.” – Ian Sefferman,

9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis

On Kiss Metrics Gary Victory shares nine Pay-Per-Click tools to get you moving in the right direction when starting a campaign.

thank-you-page-optimizationThank You Page Optimization: How to Maximize Revenue Post-Conversion

Zach Etten of Vertical Measures explains the why and how of optimizing your “Thank you” page for maximum conversion rates.


Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites

Greg Finn of Marketing Land breaks down a report by IPG Media Lab explaining how people use social media and what that means for marketers.

How to use Hashtags on Google Plus: Infographic

Every Post shares an infographic explaining the do’s and don’ts of hashtags on Google+ for marketers.

The 5 Biggest Barriers To A Stellar Social Media Presence (And How To Overcome Them)

As a guest author for Kiss Metrics Chloe Mason Gray shares solutions to the most common social media struggles companies face.


Breaking the SEO Rules: When Not to Follow Best Practices

In a Whiteboard Friday for Moz Cyrus Shepard tells internet marketers when it behooves them to skirt the traditional rules of SEO.

Google’s Matt Cutts On Assessing Quality Of A Page Without Links

Barry Schwartz of Search Engine Land shares Matt Cutt’s recent video about how Google see pages without links. He also provides a break-down of what this means for webmasters.Worst SEO Advice

The Worst SEO Advice: 17 SEO Experts Weigh In

Stephanie Ling of Powered by Search gathered together experts to share the worst SEO related advice they have ever received. They then share their responses so you can be prepared should you ever hear the same words yourself.

Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost

Rand Fishkin posts on Pro Blogger to tell us how we can improve our posts’ SEO to make sure it gets the traffic it deserves.

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

Glenn Gabe of Search Engine Watch shares some new insight into Panda 4.0, what it means for our Websites and how we can adjust to the changes.


7 Things I Wish Execs Knew About Link Building

Erin Everhart of Search Engine Land shares what she wishes CMO’s knew about SEO and what our responses to their usual questions should be.

The Complete Guide to Outreach: 52 Curated Resources

Linkarati shares their complete guide to link building outreach with the world. It includes templates, creative tactics and how to talk to journalists.

Catholic School or Plastic Surgery? Expired Domain Link BuildingCatholic School or Plastic Surgery? Expired Domain Link Building

Richard Marriott of Clambr shares a humorous look at expired domain link building along with an informative video on the tactic.

Why Link-Building Isn’t Really Against Google’s Guidelines

Carter Bowles posts to to explain to naysayers why link building is within Google’s guidelines … as long as it is done correctly.


June 8-10, 2014: TMSA Annual Conference & Expo Dallas, TX

June 10, 2014 Content Marketing Conference Antwerp, Belgium

June 11-14, 2014: SMX Seattle, WA

June 17-18, 2014: MM&C Conference Washington, DC

June 16-19, 2014: eMetrics Summit Chicago, IL

June 17-19, 2014: Conversion Conference Chicago, IL

June 17-18, 2014: Digital Summit Denver, CO

June 26-28, 2014: MnSearch Summit Minneapolis, MN

July 14-16, 2014: MozCon Seattle, WA

July 16-18, 2014: Searchmetrics Visibility_14 Chicago, IL

Blair Crawford

Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.