The Weekly Measure: Video’s Buyer’s Journey, Manual PPC Bidding & Brand Champions

The Weekly Measure: Video’s Buyer’s Journey, Manual PPC Bidding & Brand Champions

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Get Your Content Strategy Organized!

Content Marketing

5 Psychological Insights to Improve Your Content Marketing

– Content Marketing Institute

Apply these five psychological principles to improve the content marketing experience for your audience (and your brand).

Optimize Your Video Strategy For Every Step Of The Buyer’s Journey

– Curata

Create a video content marketing strategy that works. This includes the types of video that will work best with marketing goals and how to track them.

Search Engine Optimization

How to Create an SEO-Friendly Site Architecture

– Vertical Measures

Site architecture is the unsung hero of SEO. Find out why your site’s navigation and URL hierarchy can directly determine whether your site ranks in Google.

Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research

– Moz

Chapter 3 of Moz’s Beginner’s Guide to SEO rewrite project is here, and it’s all about keyword research.

Paid Media

Manual PPC Bidding Today: What You Need to Know

– Search Engine Journal

Here’s what you need to know about PPC bidding practices and how to create your own bidding rules within the Google or Bing Ads UI.

AOL: Does it add value to your Bing PPC account?

– PPC Hero

AOL’s partnership with Bing affects your ad performance in Bing, whether you know it or not.

Social Media

18 Essential Social Media Marketing Apps for Your Smartphone

– Search Engine Journal

These 18 social media marketing apps make it super easy to create and publish updates and watch over your brand from anywhere, anytime.

How to Turn Fans Into Brand Champions

– Social Media Examiner

Discover how to turn your most loyal and engaged fans and followers into brand champions to improve your visibility on social media.

Link Building

Do You Know What is Link Building is All About?

– Vertical Measures

Backlinks are a critical factor in Google’s ranking algorithm. Find out how a solid link building strategy can drastically improve your website’s performance.

The Best Ways to Improve Your Link Building

– Search Engine Watch

With the right strategy in place, link building can be the perfect way of building strong authority to increase longer term, sustainable organic visibility.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."