The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Director of Marketing at Uberflip, Hana Abaza, wrote an article on Content Marketing Institute on measuring the effectiveness of content marketing. She discusses core metrics that content marketers should watch that indicate whether or not their content marketing is paying off as well as how to calculate content ROI. She also discusses how to take all of this information and turn it into an organized and effective report.
Dave Murrow of Vertical Measures writes about how to use content marketing to move into new vertical markets. Murrow offers top on how to create strong and informative content targeting specific vertical markets a company wishes to move into.
In an article posted on Uberflip written by Francois Mathieu utilizing an infographic created by Quentin Zancanaro, B2B Content Marketing Trends for 2015 are reviewed. Before discussing these trends via the infographic, Mathieu offers insights from the fifth annual B2B content marketing industry survey from MarketingProfs and the Content Marketing Institute.
Sarah Stemen wrote a post on PPC Hero’s blog about how to improve your quality score by updating your landing pages. Her six recommended updates are outlined and so easy, even a PPC novice could do them.
On distilled, Anthony Coraggio talks about user experience in PPC and why it’s important. Coraggio goes over real-world examples of good UX and what you can do to create it for your target audience.
On SocialMediaToday, Evan LePage discusses often overlooked features of social networking websites. LePage discusses how largely underused features on sites such as Facebook, Twitter and Instagram can be used to make the most out of a company’s social network presence and strengthen marketing efforts.
Ann Gyn posted to Content Marketing Institute sharing five great ways content marketers can utilize LinkedIn other than for storing one’s digital resume. Gyn discusses features of LinkedIn that can turn the site into an incredibly effective tool for generating business by building a larger audience for content and establishing connections.
On Blumenthals.com, Mike Blumenthal writes about a great tool for SEOs. The tool started out as a helping hand for a medical clinic and, as it turns out, works wonders for helping SEOs find duplicate local listings.
Brian Massey explains on Marketing Land how to set up Google Analytics to make sure you’re making the most out of your data. He talks about domains and subdomains, RAW data and TEST views and many other things you need to get right to get the most bang for your analytic buck.
Kristen Geil wrote an article about the penalties bad SEO practices can cause. In her article, Geil goes over specific SEO crimes and how to recover from them if you find your site guilty as charged.
Rand Fishkin posted on Moz about updates to Open Site Explorer including new features that will make a link builder’s life easier. The new link intersect tab will help you find pages linking to your competitors but not you.
Philip Blomsterberg wrote an article on Majestic about broken link building. In his article, Blomsterberg goes over the two methods he uses to do the whitest of “white hat” link building, goes through the process with step-by-step reference images and finishes up with research and advice.