The Weekly Measure: URL Hijacking, Facebook Fraud & Your Google Algorithm Cheat Sheet

The Weekly Measure: URL Hijacking, Facebook Fraud & Your Google Algorithm Cheat Sheet


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


9 Content marketing Growth Hacks to Drive Traffic and Conversions

Garrett Moon of Unbounce talks to marketers about two of the biggest “trends” right now: growth hacking and content marketing. While we don’t think of content marketing as a trend, he does share some great tips.

10 Content Marketing Takeaways from The New York Times

Asavin Wattanajantra writes on PR Daily the ten most important things you can learn from Times’ leaked internal “Innovation Report.”

Integrated Marketing is the New Black

Sean Kelly of Lonely Brand shares with us some of the tactics Netflix used when rolling out season two of their very popular show, Orange is the New Black.


Social and Native Ads Are More Effective Than Email, Study Says

Christopher Heine of AdWeek breaks down a study by Millward Brown Digital about how effective different ad types are as seen by marketers.

How A PPC Fraud Ring Impersonated 300+ Advertisers in May 2014

Lori Weiman of Search Engine Land tells us what PPC ad impersonation is, why it is happening and how it is detected.

“PPC impersonation is actually a much larger problem than click fraud, and marketers need to be watching to ensure their brand isn’t negatively impacted.” – Lori Weiman, Search Engine Land

What You Need to Know About AdWords Quality Score From a Former Googler

In Frederick Vallaeys’ first post on Search Engine Journal he describes the history of paid ads on Google and how you can get a better quality score now.


7 Ways to Increase Your Blog’s Social Media Shares

Jim Wang of explains how integrating blog and social media comments, adding social sharing buttons, linking/quoting/interviewing experts, and more will increase your blog’s shares through social media.

Pinterest Is Bringing Guided Search To Desktop Users In The Next Few Weeks

Martin Beck of Third Door Media explains the significance of Pinterest bringing guided search to desktop users.

The Silver Linings of Social Media Mistakes

Maria Mincey gives us tips on how to overcome a social media blunder and why we shouldn’t be afraid to #fail.


Facebook Fraud: Click Farms And How To Avoid Them

Daniel Dannenberg of Vertical Measures created an infographic explaining what fraud on Facebook is and how to avoid it.


Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Marie Haynes of Moz created a guide to the last three large Google algorithm updates.

SEO Myths 27 Experts Say to Stop Buying

Carter Bowles rounded up experts to tell marketers the lies they need to stop believing about SEO.

3 Easy-to-Use Analytics Tools (and it’s not Google Analytics)

Martin Jones of March Communications shares with three tools that will help you measure your digital PR campaigns.5 Link Acquisition and Auditing Issues for the Advanced SEO

5 Link Acquisition and Auditing Issues for the Advanced SEO

Vertical Measures’ Kaila Strong walks us through a few common issues faced in the industry and how to navigate them successfully.


Contentless Link Building

Venchito Tampon Jr. blogs on SEM Rush about how to build links without creating more content. Don’t worry … the links to his site in this article are no-followed.

The Secrets of Quality Link Building

Trendingtoes’ Founder, Rahul Gupta shares with marketers an infographic and a short list of tips on how to earn quality links.Why-Customization-Matters

Link Building Campaigns: Why Customization Matters

Andrew Dennis of Page On Power talks with us via Linkarati about the importance of customizing link building campaigns.


June 17-18, 2014: MM&C Conference Washington, DC

June 16-19, 2014: eMetrics Summit Chicago, IL

June 17-19, 2014: Conversion Conference Chicago, IL

June 17-18, 2014: Digital Summit Denver, CO

June 26-28, 2014: MnSearch Summit Minneapolis, MN

July 14-16, 2014: MozCon Seattle, WA

July 16-18, 2014: Searchmetrics Visibility_14 Chicago, IL

July 21-31, 2014: DMAI Annual Convention Las Vegas, NV

Blair Crawford

Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.