The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Garrett Moon of Unbounce talks to marketers about two of the biggest “trends” right now: growth hacking and content marketing. While we don’t think of content marketing as a trend, he does share some great tips.
Asavin Wattanajantra writes on PR Daily the ten most important things you can learn from Times’ leaked internal “Innovation Report.”
Sean Kelly of Lonely Brand shares with us some of the tactics Netflix used when rolling out season two of their very popular show, Orange is the New Black.
Christopher Heine of AdWeek breaks down a study by Millward Brown Digital about how effective different ad types are as seen by marketers.
Lori Weiman of Search Engine Land tells us what PPC ad impersonation is, why it is happening and how it is detected.
In Frederick Vallaeys’ first post on Search Engine Journal he describes the history of paid ads on Google and how you can get a better quality score now.
Jim Wang of microblogger.com explains how integrating blog and social media comments, adding social sharing buttons, linking/quoting/interviewing experts, and more will increase your blog’s shares through social media.
Martin Beck of Third Door Media explains the significance of Pinterest bringing guided search to desktop users.
Maria Mincey gives us tips on how to overcome a social media blunder and why we shouldn’t be afraid to #fail.
Daniel Dannenberg of Vertical Measures created an infographic explaining what fraud on Facebook is and how to avoid it.
Marie Haynes of Moz created a guide to the last three large Google algorithm updates.
Carter Bowles rounded up experts to tell marketers the lies they need to stop believing about SEO.
Vertical Measures’ Kaila Strong walks us through a few common issues faced in the industry and how to navigate them successfully.
Venchito Tampon Jr. blogs on SEM Rush about how to build links without creating more content. Don’t worry … the links to his site in this article are no-followed.
Andrew Dennis of Page On Power talks with us via Linkarati about the importance of customizing link building campaigns.