The Weekly Measure: Top Internet Marketing News, Tools, & Events – November 8, 2013

The Weekly Measure: Top Internet Marketing News, Tools, & Events – November 8, 2013


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


How To Write Great Content That Deserves to Rank: In 4 Simple Steps

To increase traffic and get content that engages your readers, Mark Johnson explains 4 steps to make this happen. Pick your topic, research your post, write the post, & market your post.

How Author Rank Has Evolved Beyond Google

Temple Stark of Vertical Measures explains the reality of author rank being more than just something Google tracks. Name yourself as an author, write with extreme subject matter focus, and try to find elusive author rank success. Also learn about Klout and how it is changing the author rank game.

How to Get The Most Out Content…That You Didn’t Create

Rob Stevens of PaperShare explains tactics that companies should utilize to make their content stand out. Make sure you monitor social mentions of your company regularly. PaperShare can help you promote content, get better at email marketing, learn from webinars, and create better blogs.

“Establishing a rhythm to your marketing efforts should be the priority. Companies still think publishing content once is good enough, but that mindset is flawed.”-Rob Stevens,

Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

Nathan Safran explains why optimizing content can convert into sales. Make your marketing strategy about converting followers into customers by the smooth sharing of content. Be ahead of the curve when making sales.

11 Questions to Ask Before You Blog                                                                                                 11-questions-to-ask-before-you-blog

Joe Pulizzi of Content Marketing Institute guest blogs for Vertical Measures to share some tips for blogging. Joe answers the 3 most questions he gets asked, how to get started, what to talk about, and even what software to use.


The Ultimate Guide to Adwords Ad Extensions

With the recent update in the world of Adwords from Google, Zach Etten of Vertical Measures shares what extensions you should be using. Sitelinks, Call Extensions, Location Extensions, Social Extensions, Review Extensions, Seller Rating Extensions, & Mobile Extensions can all lend success to your ad campaign.

13 Metrics Every PPC Report Should Have

Noran El-Shinnawy of Search Engine Watch explains the metrics every PPC report should have and use. Stage 1 is to attract, stage 2 is to engage, stage 3 is to convert, and stage 4 is to renew.

“It’s important to remember that this process is repetitive. Learnings and insights from each step should dictate your strategy the next time around.”-Noran El-Shinnawy, Search Engine Watch

The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean for Search

Ginny Marvin explains how the field of internet advertising is changing as Google releases Visual Search Ads and Bing releases their Hero Ads. The new SERPs have the potential to change search overall.


Facebook Marketing Plan: How to Grow Your Business With Facebook

Michael Stelzner of Social Media Examiner shares Amy Portfield’s best tips for growing your business on Facebook from her Podcast. First comes Attraction, second is Promotion, followed by sales.  You need to build an audience, be able to promote within that audience, then finally convince them to become customers.

How to Run a Successful Social Media Sweepstakes

Planning on creating a holiday sweepstakes? Adeel Vanthaliwala explains how you can make this happen.  Assess sweepstakes objectives, plan the logistics, then launch the sweepstakes.

Facebook Mobile Referrals Up More than 250% [Study]

The latest study conducted by Shareaholic confirms Facebook Mobile Referrals are up more than 250%. After Facebook reported its third quarter earnings, it’s clear that mobile browsing is the culprit.

Google Launches Restricted Google+ communities to let businesses make conversations private or invite-only

The feature allows organizations to decide if their restricted community is to open to all employees or only the invited few. This feature adds to Google’s claims that Google+ is a place where social conversations can occur without always being broadcast for the world to see.

Google Helpouts: Help from Experts Backed by Google, Via Video, For A Price                                  Helpouts_-_Google_-2

Danny Sullivan of Search Engine Land explains how Google’s Helpouts look to target people looking for expert knowledge. Experts are vetted by Google to ensure authenticity.

Brand Adoption of Instagram Up 80% in One Year

According to the article by Steve Olenski, brand adoption of Instagram has increased by 80% over the year. This is good news as Instagram aims to impress with the recently announced advertisements.

The State of Social Media Spam: Media Spam on the Rise

Devin Redmond explains that during the first half of 2013, social media spam increased by 355%. Social spam hurts your social media marketing ROI so make sure you know the facts about social spam.

Turning comments into conversations that matter to you

YouTube is finally ready to roll out a system for the world. As a person who produces videos, you will be able moderate the comments to drive a better conversation.


Be the Result that Google Wants to Rank

In the world of daily Google algorithm updates, SEOs tend to produce strategies according to Moz’s  Kristina Kledzik. Find the correct content strategy, focus on page structure (design), link building, & brand awareness and loyalty.

The One Thing I Would Change as the CEO of Moz                                                    SEO

Will Reynolds wraps up his series where he traded jobs with Moz’s Rand Fishkin for a week with these thoughts. Most rankings are from Google or integrated with Google Analytics, and Rand Fishkin does not talk about rankings as a whole anymore. Moz needs to stick to its mission, and help people with marketing. True love between Moz, and its community needs to continue.

Google Search iOS App Goes Hands-Free in New Update

Jennifer Cowan shares the latest on the new update making Google search on iOS hands free. Those with iOS devices can now use Google Search with voice commands. Users can now set alerts through Google Now.

Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO

Cyprus Shepard explains how Moz optimizes posts in social sharing. This serves as a conversion rate optimization for social exposure. According to the data provided, the implications in SEO are significant.


Rand Fishkin Talks New Approach to Link Building, Content Marketing, & Contextual Search

Brad Miller of Fathom interviewed Moz’s Rand Fishkin about some ideas on how the approach of link building should change as well as content marketing and contextual search. Local search of national brands will have emphasis through Google’s contextual search. Make sure your content is interactive for your readers. Use social signals to find better link building opportunities.

“Link earning is going to replace link building.”-Rand Fishkin,

The Essential Guide to Effective Outreach

Brian Jensen of explains a few essential tips to successful link building. Some takeaways: perform social research & analysis, customize of your emails, efficiently communicate value, save time with templates, and persistence pays off.

How to Create and Build Links to Resource Pages

Venchito Tampon Jr. explains how to successfully utilize link building for resource pages. This type of link building is also a type of branded link building. Utilizing resource pages will increase your brand’s awareness.


November 11-15: Google Analytics and AdWords Training-Washington,DC

November 12-14: Internet Summit 2013-Raleigh, NC

November 14: Free Webinar: Marketing Your Marketing: How to Drive Discovery of Your Content

November 14: Ways You Can Burn Down the Silos and Create a Reciprocating Internet Marketing Team Webinar

November 19-21: SMX Social Media Marketing Las Vegas

November 19: Local Search: From Fat to Lean Webinar

November 20: More Traffic, More Leads, More Business-Content Marketing and SEO Webinar

November 20: Part 4: Measuring and Assessing Social Media ROI Webinar

November 26-27: Telecoms Tech World-London

December 2: Leveraging Tools in Developing a Strategic & Data Driven Content Marketing Campaign Webinar

December 10-11: Dallas Digital Summit 2013

Brooke Brown

Brooke is an Internet Marketing Strategist with Vertical Measures, helping clients reach their campaign goals. With an Entrepreneurial spirit, Brooke enjoys teaching others how to increase their internet marketing prowess. Brooke also enjoys sports and music. +Brooke Brown