The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
To increase traffic and get content that engages your readers, Mark Johnson explains 4 steps to make this happen. Pick your topic, research your post, write the post, & market your post.
Temple Stark of Vertical Measures explains the reality of author rank being more than just something Google tracks. Name yourself as an author, write with extreme subject matter focus, and try to find elusive author rank success. Also learn about Klout and how it is changing the author rank game.
Rob Stevens of PaperShare explains tactics that companies should utilize to make their content stand out. Make sure you monitor social mentions of your company regularly. PaperShare can help you promote content, get better at email marketing, learn from webinars, and create better blogs.
Nathan Safran explains why optimizing content can convert into sales. Make your marketing strategy about converting followers into customers by the smooth sharing of content. Be ahead of the curve when making sales.
Joe Pulizzi of Content Marketing Institute guest blogs for Vertical Measures to share some tips for blogging. Joe answers the 3 most questions he gets asked, how to get started, what to talk about, and even what software to use.
With the recent update in the world of Adwords from Google, Zach Etten of Vertical Measures shares what extensions you should be using. Sitelinks, Call Extensions, Location Extensions, Social Extensions, Review Extensions, Seller Rating Extensions, & Mobile Extensions can all lend success to your ad campaign.
Noran El-Shinnawy of Search Engine Watch explains the metrics every PPC report should have and use. Stage 1 is to attract, stage 2 is to engage, stage 3 is to convert, and stage 4 is to renew.
Ginny Marvin explains how the field of internet advertising is changing as Google releases Visual Search Ads and Bing releases their Hero Ads. The new SERPs have the potential to change search overall.
Michael Stelzner of Social Media Examiner shares Amy Portfield’s best tips for growing your business on Facebook from her Podcast. First comes Attraction, second is Promotion, followed by sales. You need to build an audience, be able to promote within that audience, then finally convince them to become customers.
Planning on creating a holiday sweepstakes? Adeel Vanthaliwala explains how you can make this happen. Assess sweepstakes objectives, plan the logistics, then launch the sweepstakes.
The latest study conducted by Shareaholic confirms Facebook Mobile Referrals are up more than 250%. After Facebook reported its third quarter earnings, it’s clear that mobile browsing is the culprit.
Google Launches Restricted Google+ communities to let businesses make conversations private or invite-only
The feature allows organizations to decide if their restricted community is to open to all employees or only the invited few. This feature adds to Google’s claims that Google+ is a place where social conversations can occur without always being broadcast for the world to see.
Danny Sullivan of Search Engine Land explains how Google’s Helpouts look to target people looking for expert knowledge. Experts are vetted by Google to ensure authenticity.
According to the article by Steve Olenski, brand adoption of Instagram has increased by 80% over the year. This is good news as Instagram aims to impress with the recently announced advertisements.
Devin Redmond explains that during the first half of 2013, social media spam increased by 355%. Social spam hurts your social media marketing ROI so make sure you know the facts about social spam.
YouTube is finally ready to roll out a system for the world. As a person who produces videos, you will be able moderate the comments to drive a better conversation.
In the world of daily Google algorithm updates, SEOs tend to produce strategies according to Moz’s Kristina Kledzik. Find the correct content strategy, focus on page structure (design), link building, & brand awareness and loyalty.
Will Reynolds wraps up his series where he traded jobs with Moz’s Rand Fishkin for a week with these thoughts. Most rankings are from Google or integrated with Google Analytics, and Rand Fishkin does not talk about rankings as a whole anymore. Moz needs to stick to its mission, and help people with marketing. True love between Moz, and its community needs to continue.
Jennifer Cowan shares the latest on the new update making Google search on iOS hands free. Those with iOS devices can now use Google Search with voice commands. Users can now set alerts through Google Now.
Cyprus Shepard explains how Moz optimizes posts in social sharing. This serves as a conversion rate optimization for social exposure. According to the data provided, the implications in SEO are significant.
Brad Miller of Fathom interviewed Moz’s Rand Fishkin about some ideas on how the approach of link building should change as well as content marketing and contextual search. Local search of national brands will have emphasis through Google’s contextual search. Make sure your content is interactive for your readers. Use social signals to find better link building opportunities.
Brian Jensen of SEO.com explains a few essential tips to successful link building. Some takeaways: perform social research & analysis, customize of your emails, efficiently communicate value, save time with templates, and persistence pays off.
Venchito Tampon Jr. explains how to successfully utilize link building for resource pages. This type of link building is also a type of branded link building. Utilizing resource pages will increase your brand’s awareness.