The Weekly Measure: Top Internet Marketing News, Tools, & Events-November 29, 2013

The Weekly Measure: Top Internet Marketing News, Tools, & Events-November 29, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Traditional Media Can’t Compete with Your Content

Joe Pulizzi of Content Marketing Institute shares some thoughts on the power of content on LinkedIn. The focus on traditional media needs to replaced by quality content creation according to Pulizzi. The content has an opportunity to reach a broader audience than other channels.

Content Marketing Alone Will Fail

Jason Falls of Social Media Explorer explains his thoughts on the success of content marketing as a stand alone initiative. Falls suggests that in order for your website to be successful overall, it has to have a great social media campaign. A mix of both content and social media marketing will help you stand out.

12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

Carrie Morgan of Convince and Convert explains the importance of content marketing through 12 tactics geared towards boosting SEO. Carrie suggests you wrap your content around one targeted keyword, write a related second post linking to your original post, choose outlets that provide a Bio page and contributor links, make sure the Bio matches the target audience, look for shared content with authors in tweets, and many more.

“Building influence sounds great, but it isn’t easy. If you are ramping up a content marketing strategy, or integrating guest blog posts into your PR arsenal, be prepared to invest a significant amount of time in order to be successful.”- Carrie Morgon, Convince and Convert

Three Steps to Quality Content Writing for SEO

Warren Chandler explains his three steps to quality content writing for SEO after Google’s Hummingbird update. Now more than ever, quality of content is key to successful SEO. Number one is to understand the competition, number two sees improvement as a positive form of change, and number three is finding the missing links. Make sure to socially engage to get your piece of content read.


Google Trusted Stores Now Integrates with AdWords, Shows StellaService Ratings in the US

Ginny Marvin of Search Engine Land explains the integration that may change online buying. Google Trusted Services is not integrated with Adwords, which will power seller ratings. StellaService has now rolled out, and allows retailers to measure customer service.

Optimizing For Seasonality: 4 Paid Search Strategies

Matt Ackley of Marin Software explains ways to make your paid search campaigns more effective. You will find shifts in Revenue-Per-Click & conversion rate, find latent conversions, analyze outlying data, then promotional changes.

“Staying in-tune with your search campaigns throughout the holiday season is just as critical as preparing for the holiday season. In the end, optimizing for seasonality will enable advertisers to remain competitive during the busiest times of the year and maximize revenue outcomes.”-Matt Ackley, Marin Software

Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads

Cassie Oumedian of PPC Hero suggests a good way to expand your reach during the Holiday season: consider incorporating Yahoo Stream Ads. The Yahoo algorithm determines which ads are relevant to your users search history. Cassie also offers ways to ensure you set up a successful campaign.

3 Steps to Google AdWords RLSA Success

Alan Mitchell of Calculate Marketing offers insight into the world of paid search as a RLSA opportunity. RLSA allows you to be more generic with your keyword selection. Make sure to define your marketing audiences, define your engagement strategy, and define your keywords.

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies

Lisa Raehsler of Big Click Co. explains what and how bid adjustments in Google Adwords can work in your favor. By changing your strategies, outbidding your competition for ads can be easier than you think.


LinkedIn Introduces Showcase Pages

Avid Pinkovezky of LinkedIn shares the latest announcement concerning LinkedIn pages. Companies will now have the ability to showcase their favorite products and brands on their pages. The goal with the showcase pages is to help companies build relationships in the correct communities for their niche.

How to Improve Your Facebook Engagement Using Controlled Experiments

Andrea Vahl of Social Media Examiner explains ways to improve your Facebook engagement through experiments. First, look at your page’s insights then decide a plan from there. Next is to set up your plan by deciding the frequency of posts as well as the length. Gather the new data after the plan has been utilized for awhile, then draw your conclusions.

Social Media Doesn’t Drive Sales…But That’s Not the Point

Tara Hunt shares her thoughts on social media and sales on LinkedIn. Despite most efforts to create a great social media campaign, you cannot beat word of mouth. Hunt wants you to understand that social media and direct marketing don’t have anything in common.

How Google Plus Profiles & Pages Gain Search Authority                                           G+

Mark Traphagen of Virante Inc. explains how Google+ profiles and pages actually can gain search authority. Through case studies were conducted, and results showed Google+ pages and profiles ranked higher on search than any other post. The number of followers does not correlate to rankings in search.

Social Media Marketing Myths Your Company Should Overcome

Dan Vassilou of Endurance SEO dispels the most common social media myths for companies. It has been reported that 35% of businesses use social media, and your company should be one of them. Myth one – your customer demographic isn’t using social media, myth two – social media can take the place of your website, & myth three – there is no way to measure your campaign’s return of investment (ROI). Make sure to engage, drive, and convert according to Dan.

5 Ways Twitter Chats Can Help Your Business

Kristi Hines of Social Media Examiner explains how advantageous running Twitter chats can be for you business. Twitter chats allow you to connect with your customers, build authority, create one-on-one relationships, stay informed, and promote your brand. Make sure to study how a Twitter chat works for your industry beforehand.


60+ Google Hummingbird Resources                                                   google-hummingbird-algorithm-seo-tips1

Kaila Strong of Vertical Measures shares many different resources and articles on Google’s latest update Hummingbird. The list is broken down by category, for instance Content Marketing and Link Building. Needless to say, there has been a lot written about the latest update and this is THE place to find it all.

5 Trusted Accounts Every Local SEO Should Have

Andrew Shotland of Local SEO Guide suggests the 5 most trusted accounts for local SEO. Google Map Maker, Google Regional Expert Reviewers,, Wikipedia, and Facebook Places Editor. Expect these to help your local SEO efforts.

“I expect over the next year, there will be a few new services to add to this list — Pinterest just launched a local mapping feature, etc. — so make sure your team stays up to date on the latest developments. These trusted accounts can come in handy.”- Andrew Shotland, Search Engine Land

5 SEO Fails That Will Kill Your Site’s Traffic

Rachel Gillevet of Wired Tree explains the mistakes in SEO that can lead to your website losing traffic. Make sure to keep your website up to date, don’t ignore long tail keywords, avoid creating duplicate content, acquire good quality links instead of junk links, and finally make sure to know your audience.

What is the Best SEO Site Audit/Crawling Software?                                                                         What is the Best Site Audit/Crawling Software

Art Enke of Vertical Measures shares his thoughts on the best software for SEO site audit/crawling. Number one is Screaming Frog as it is used a fast go-to-tool for audits, number two is Moz Campaign which uses their latest software to get updates on key diagnostics of the website, number three is Xenu’s Link Sleuth that focuses on crawling pages, yet may mostly focus on 404 errors, number 4 is W3C Validator that targets specific coding errors, & number five is Raven as it has extensive capabilities to perform a site audit.


Google’s Matt Cutts: We Dropped the 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy

Barry Schwartz of Search Engine Land explains the latest video released by Google’s Matt Cutts. Keep in mind Google dropped the guideline in 2008, but if your website has links that looks Spammy, Google may take action.

How many links does $1,318.72 get you using Zemanta?                                                                   zemanta

Danny Ashton of Econsultancy explains the results from using Zemanta to acquire links over a 30 day period. After Moz’s Rand Fishkin praised Zemanta’s abilities, Ashton wanted to test it. Despite producing 20 links, they were found to be out of action. Only 8 links were able to be used without problems, a disappointing turnout for such a praised product.

Managing Advanced Link Building Campaigns

Jason Acidre of Kaiser the Sage shares ways to manage advanced link building campaigns more effectively. With the Penguin updates, unnatural link building leads to link penalties. Create a goal, create the minimum viable service, then strategize and develop, followed by processing documentation, then delegate and communicate, report, and continue to discover the possibilities.

How to Use Images in Link Campaigns

Julie Joyce of Link Fish Media, Inc. shares the proper way to include images in link campaigns. You can use images to link back to your website, use them to attract new links, use the images to increase user engagement, gain traffic from the image search, use them for promotion on social media, create infographics and comics, and use the images for seasonal content. Make sure to use images legally and correctly.

Linksgiving: 10 Link Building Things to be Thankful for This Year

Casie Gillette of KoMarketing Associates shares thoughts on link building things to be thankful for this Thanksgiving. Link Builders should be thankful for the Penguin Updates, Authorship, Guest Blogging, Transparency, Link Building Tools, Google Analytics, Relationships, Social Media, Word of Mouth, and Content Marketing.


December 2: Leveraging Tools in Developing a Strategic & Data Driven Content Marketing Campaign Webinar

December 2: Responsive Design: The Holy Grail or Hype You Can Live Without? Webinar

December 10: Intelligent Email Makreting: The Power Tool for 2014 Webinar

December 10-11: Dallas Digital Summit 2013

December 11: Here Be Dragons! Geographic Targeting Revisited Webinar

December 12: New Analytics Tools, New Reporting Techniques: Learn What’s Hot in This Site Clinic

December 18: Testing Video for Conversation: Turning Viewers into Customers Webinar

December 19: 4 Social Media-Inspired Content Marketing Goals Webinar

Brooke Brown

Brooke is an Internet Marketing Strategist with Vertical Measures, helping clients reach their campaign goals. With an Entrepreneurial spirit, Brooke enjoys teaching others how to increase their internet marketing prowess. Brooke also enjoys sports and music. +Brooke Brown