The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into <i>The Weekly Measure.</i> We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Chad White of ExactTarget explains the importance of making email content more mobile friendly as mobile devices continue to be the device used the most. Make sure your email has a responsive design as well as a mobile-aware design.
Michael Gray of Active Web Group explains the importance of new content to your website. You need to establish a trustworthy business, thus you need basic content about your company. Then you begin creating content users want to share and get links.
This article explains the importance of continuing to share great content despite the change in landscape with social media sharing, and other avenues. The effort of producing 100 or more blog posts will be well worth it.
Alex Turnbull of GrooveHQ explains how a single blog post netted 1000+ subscribers in just 24 hours. Step one was to build a list of influencers, step two was put in the effort to engage, step three was to validate the idea, step four was to prepare the launch, step five was to respond to every comment, & step six was to see sustainable growth.
Eric Jaffe of FastCoDesign explains the importance of a great infographic within content marketing strategies. Eric explains that the human memory is very fallible. A surprising amount of information is available when paired with a relevant design.
Daniel Dannenberg of Vertical Measures does a great job explaining the importance Author Rank in this infographic. In fact, this infographic offers more though the systemic movement it offers. Take a look.
As the holidays approach, there are some tips to keep your Adwords campaigns going strong like using the Adwords automated rules feature. This article gives step by step information on how to set your campaign to this feature.
Kathrine Janca shares some tips on how to stand out with rich text ad formats. Use Google & Bing sitelinks, get images in your ads, use video, and make yourself visible in the SERPs.
Google announces calls from mobile click-to-call ads. Improve your performance with automated bidding, and you will be able to understand the full value of your advertising.
Christopher Ratcliff of Econsultancy explains what paid search really is, and why you need to use it. From the basics of paid search marketing to Google AdWords utilization, Christopher really breaks down paid search.
Emeric Ernoult of AgoraPulse explains how useful Facebook Page Insights are for marketing your business on Facebook. Make sure to recover all of the metrics needed. Regain your organic reach, raise engagement levels, lower negative feedback, increase your clicks, and extend your viral reach.
Mashable shares the step by step process and tool to create and embed a custom timeline to your Twitter. This new feature allows you to follow people in specific categories.
Mashable covers the major change in the way users use LinkedIn presently. Users used to be able to get their news and posts from influencers through “LinkedIn Today,” but now uses Pulse after acquiring the company for $90 Million in April 2013.
Louise Julig of Social Media Examiner shares how a Winery has changed their social media campaign for the better. Despite regulations on social media in their industry, the Winery has found a way to use Instagram, Facebook, Twitter, and partnered with complementary brands to boost sales and brand loyalty.
Google rolled out manual action viewer in Google Webmaster Tools this past Summer. Jessica Lee of bizbuzzcontent explains to follow what Google advises. Make sure your site displays the exact images that were found in Google image search.
Julie Joyce of Link Fish Media introduces new ways to replace the toolbar pagerank metric that had been “reliable” in the past. Julie suggests that you find most tools and metrics available, then find out what works for you.
Mike Arnesen explains the importance of Google Authorship in SEO. Trying to convince people to focus on semantic markup and structured data has become what is wrong with the internet. Mike reiterates that in order for your site to rank high on Google, it must be a high quality site.
“The vision of the semantic web is to move from documents to data. Right now we’re creating websites that host a collection of webpages, i.e., documents. What can you do with a document? Pretty much all you can do is read it.”-Mark Arnesen, SwellPath
Vertical Measures’ CEO Arnie Kuenn leads a great discussion about Hummingbird and SEO with Eric Enge of Stone Temple Consulting & Jenny Halasz of Archology in a Google+ Hangout. The discussion talks about how Hummingbird changed search in terms of long-tail versus short-tail search queries along with changes to how you think about content marketing.
Greg Sterling of Screenwerk explains the latest on the search market of Google, Bing, and Yahoo. According to the statistics, Bing gained a fraction of a point, and Yahoo loss two-tenths of a point. With this news from October, will the rumors from Microsoft be true?
Understanding local search tends to be difficult at times. Miriam Ellis shares tips on making your local experience better. Use proper category associations, physical address in city of search, consistency of structured citations, quality/authority of structured citations, HTML NAP, matching place page NAP, quantity of structured citations, & more.
Brian Dean of backlinko.com explains that despite the latest thoughts of content marketing being more important that link building, link building is what makes or breaks a website’s search visibility. Avoid submitting articles to link directories, consider HARO (Help A Reporter Out), Infographics are one-stop shopping, tweak and promote existing content, and local link building are keys.
Nate Dame of SEOperks explains ways to creatively link build for websites that are lacking great content. Start with a category map, list every possible “community,” do NOT take shortcuts as a link builder, and count the cost to build links.
Brynna Baldauf of Vertical Measures explores the typical responses a link builder can get from a webmaster. Learn to respond to flat out rejection, hesitant or uninformed, the profiteer, the informed blogger, the dazed and confused, and the eager to please types of Webmasters.
Mark Webster of HigherClick.com explains Google’s Matt Cutts latest thoughts on guest blogging. Relevance of the guest blog to your website prevents Google from marking it as spam, and increases the quality of your links.
“Relevancy is not absolute and should not be defined by your content strategy. Touching related verticals which you can be an expert on is good. Think about the users; if they would want to read your content, you’re doing it right.”-Mark Webster, Higherclick.com