The Weekly Measure: Top Internet Marketing News, Tools, & Events- November 15, 2013

The Weekly Measure: Top Internet Marketing News, Tools, & Events- November 15, 2013


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into <i>The Weekly Measure.</i> We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


2 Key Techniques for Making Email Content More Mobile Friendly

Chad White of ExactTarget explains the importance of making email content more mobile friendly as mobile devices continue to be the device used the most. Make sure your email has a responsive design as well as a mobile-aware design.

Why You Need to Add New Content to Your Website

Michael Gray of Active Web Group explains the importance of new content to your website. You need to establish a trustworthy business, thus you need basic content about your company. Then you begin creating content users want to share and get links.

100 Blog Posts Later, what’s the point?

This article explains the importance of continuing to share great content despite the change in landscape with social media sharing, and other avenues. The effort of producing 100 or more blog posts will be well worth it.

“Content creation in a structure content marketing program is a pull strategy based on marketing by attraction.”

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

Alex Turnbull of GrooveHQ explains how a single blog post netted 1000+ subscribers in just 24 hours. Step one was to build a list of influencers, step two was put in the effort to engage, step three was to validate the idea, step four was to prepare the launch, step five was to respond to every comment, & step six was to see sustainable growth.

The Secrets of a Memorable Infographic

Eric Jaffe of FastCoDesign explains the importance of a great infographic within content marketing strategies. Eric explains that the human memory is very fallible. A surprising amount of information is available when paired with a relevant design.

The Author Rank Building Machine [INFOGRAPHIC]                                                                                                                   The Author Rank Building Machine

Daniel Dannenberg of Vertical Measures does a great job explaining the importance Author Rank in this infographic. In fact, this infographic offers more though the systemic movement it offers. Take a look.


AdWords Holiday Planning: How to Use the Automate Feature

As the holidays approach, there are some tips to keep your Adwords campaigns going strong like using the Adwords automated rules feature. This article gives step by step information on how to set your campaign to this feature.

3 Ways B2B Marketers Can Stand Out With Rich Text Ad Formats

Kathrine Janca shares some tips on how to stand out with rich text ad formats. Use Google & Bing sitelinks, get images in your ads, use video, and make yourself visible in the SERPs.

Say Hello to Calls as Conversions in AdWords

Google announces calls from mobile click-to-call ads. Improve your performance with automated bidding, and you will be able to understand the full value of your advertising.

What is paid search (PPC) and why do you need it?

Christopher Ratcliff of Econsultancy explains what paid search really is, and why you need to use it. From the basics of paid search marketing to Google AdWords utilization, Christopher really breaks down paid search.

How to Improve Your Facebook Marketing Using Facebook Insights

Emeric Ernoult of AgoraPulse explains how useful Facebook Page Insights are for marketing your business on Facebook. Make sure to recover all of the metrics needed. Regain your organic reach, raise engagement levels, lower negative feedback, increase your clicks, and extend your viral reach.

How to Create and Embed Your Own Custom Timeline on Twitter

Mashable shares the step by step process and tool to create and embed a custom timeline to your Twitter. This new feature allows you to follow people in specific categories.

LinkedIn Unveils Major Pulse Integration, Replaces LinkedIn Today

Mashable covers the major change in the way users use LinkedIn presently. Users used to be able to get their news and posts from influencers through “LinkedIn Today,” but now uses Pulse after acquiring the company for $90 Million in April 2013.

How a Winery Uses Social Media to Increase Sales and Brand Loyalty

Louise Julig of Social Media Examiner shares how a Winery has changed their social media campaign for the better. Despite regulations on social media in their industry, the Winery has found a way to use Instagram, Facebook, Twitter, and partnered with complementary brands to boost sales and brand loyalty.


Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch

Google rolled out manual action viewer in Google Webmaster Tools this past Summer. Jessica Lee of bizbuzzcontent explains to follow what Google advises. Make sure your site displays the exact images that were found in Google image search.

Down With Toolbar PageRank And Up With…What?

Julie Joyce of Link Fish Media introduces new ways to replace the toolbar pagerank metric that had been “reliable” in the past. Julie suggests that you find most tools and metrics available, then find out what works for you.

Structure Data & Semantic SEO-The New Frontier

Mike Arnesen explains the importance of Google Authorship in SEO. Trying to convince people to focus on semantic markup and structured data has become what is wrong with the internet. Mike reiterates that in order for your site to rank high on Google, it must be a high quality site.

“The vision of the semantic web is to move from documents to data. Right now we’re creating websites that host a collection of webpages, i.e., documents. What can you do with a document? Pretty much all you can do is read it.”-Mark Arnesen, SwellPath

Should You Change Your SEO Strategies in Light of Google Hummingbird? [VIDEO]                    Should You Change Your SEO Strategies in Light of Google Hummingbird

Vertical Measures’ CEO Arnie Kuenn leads a great discussion about Hummingbird and SEO with Eric Enge of Stone Temple Consulting & Jenny Halasz of Archology in a Google+ Hangout. The discussion talks about how Hummingbird changed search in terms of long-tail versus short-tail search queries along with changes to how you think about content marketing.

October Search Market Share: Bing Continues to Grow at Yahoo’s Expense

Greg Sterling of Screenwerk explains the latest on the search market of Google, Bing, and Yahoo. According to the statistics, Bing gained a fraction of a point, and Yahoo loss two-tenths of a point. With this news from October, will the rumors from Microsoft be true?

Top 20 Local Search Ranking Factors: An Illustrated Guide

Understanding local search tends to be difficult at times. Miriam Ellis shares tips on making your local experience better. Use proper category associations, physical address in city of search, consistency of structured citations, quality/authority of structured citations, HTML NAP, matching place page NAP, quantity of structured citations, & more.


The Link Building Approach for Time-Strapped People

Brian Dean of explains that despite the latest thoughts of content marketing being more important that link building, link building is what makes or breaks a website’s search visibility. Avoid submitting articles to link directories, consider HARO (Help A Reporter Out), Infographics are one-stop shopping, tweak and promote existing content, and local link building are keys.

Creative Link Building Ideas for Really Boring Websites

Nate Dame of SEOperks explains ways to creatively link build for websites that are lacking great content. Start with a category map, list every possible “community,” do NOT take shortcuts as a link builder, and count the cost to build links.

6 Types of Webmaster Replies to Link Building Requests                                                            6 Types of Webmaster Replies to Link Building Requests

Brynna Baldauf of Vertical Measures explores the typical responses a link builder can get from a webmaster. Learn to respond to flat out rejection, hesitant or uninformed, the profiteer, the informed blogger, the dazed and confused, and the eager to please types of Webmasters.

Matt Cutts on Guest Blogging-Reading Between the Lines

Mark Webster of explains Google’s Matt Cutts latest thoughts on guest blogging. Relevance of the guest blog to your website prevents Google from marking it as spam, and increases the quality of your links.

“Relevancy is not absolute and should not be defined by your content strategy. Touching related verticals which you can be an expert on is good. Think about the users; if they would want to read your content, you’re doing it right.”-Mark Webster,


November 19-21: SMX Social Media Marketing Las Vegas

November 19: Local Search: From Fat to Lean Webinar

November 20: More Traffic, More Leads, More Business-Content Marketing and SEO Webinar

November 20: Part 4: Measuring and Assessing Social Media ROI Webinar

November 26-27: Telecoms Tech World-London

December 2: Leveraging Tools in Developing a Strategic & Data Driven Content Marketing Campaign Webinar

December 2: Responsive Design: The Holy Grail or Hype You Can Live Without? Webinar

December 10: Intelligent Email Marketing: The Power Tool for 2014 Webinar

December 10-11: Dallas Digital Summit 2013

December 11: Here Be Dragons! Geographic Targeting Revisited Webinar

December 12: New Analytics Tools, New Reporting Techniques: Learn What’s Hot In This Site Clinic

December 17: More Traffic, More Money: Make Every Hour Rush Hour with This Site Clinic

December 18: Testing Video for Conversation: Turning Viewers into Customers Webinar

December 19: 4 Social Media-Inspired Content Marketing Goals Webinar

Brooke Brown

Brooke is an Internet Marketing Strategist with Vertical Measures, helping clients reach their campaign goals. With an Entrepreneurial spirit, Brooke enjoys teaching others how to increase their internet marketing prowess. Brooke also enjoys sports and music. +Brooke Brown