The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Vertical Measures’ CEO Arnie Kuenn explains ways to repurpose content. This strategy can be very successful as it allows you to expand on ideas in multiple different ways, further expanding your audience.
Using the branding example of Dracula, Michael DiFrisco explains four ways to brand your content for successful results. It’s critical to engage staff and stakeholders.
In the video provided, Joe Pulizzi explains reasons your latest content marketing strategy has failed. Joe also provides ways to improve, and make sure your content marketing strategy does not fail in the future.
Google is hunting for quality content as explained by Jeff Bullas in this article. The latest updates to Panda & Penguin has produces some significant changes in how content ranks on Google.
Barry Feldman explains that you should subscribe to a list of valuable blogs via email to keep up with the industry’s latest news. There isn’t a need for Google Reader anymore. Valuable information comes from great websites and blogs.
This datagraphic created by Erin Pritchard of Vertical Measures explains ways to create and place content on your website. The Halloween theme gives a clever way of understanding content placement.
Worried about not having the money to effectively produce content marketing? Kaila Strong of Vertical Measures shares some tips and tricks of the trade in order to save you money woes.
Recent released data from comscore.com suggests AOL served the most video ads of any internet property according to this article by Ayaz Nanji. It’s clearly the route advertisers are leaning towards.
Larry Kim explains the latest update from Google Ad Rank, and how this will affect advertising extensions already put to use. One tip is to keep close attention on your campaigns.
“Extensions are useful for making ads more useful and interactive; they allow you to share more information in different ways and can make it easier for potential customers to connect.”-Larry Kim, Search Engine Journal
Justin Gray explains how marketers can drastically increase search for words that convert to new leads. Know your tools, put information in the right place, simplify your forms, use email to add value and move toward the sale, & look at your data then adapt.
Matt Ackley of Search Engine Land explains how to shift your advertising campaign from desktop to mobile devices. Make sure to manage mobile & desktop campaigns at scale, segment mobile performance, deliver mobile-specific creative, and implement mobile-based bidding strategies.
Heat Maps are a data exploration and analysis. Jacob Fairclough presents a video with the tips to successfully build and use this tool.
Kaila Strong of Vertical Measures shares her tips on ways to join the internet marketing industry. She talks about social media strategies, challenges, and trends.
Since Google+’s inception, there have been many arguments for the “ghost town” description, however there are tips to change that according to Jeremy Smith. Give it time, change your goals, be an authority, start creative and enticing discussions, & build a strong community.
Starting this week, you should be seeing advertisements on Instagram. Instagram chose specific advertisers to create high quality ads according to Greg Sterling.
“There’s a real opportunity to set a higher standard for ad creative. Digital creative is often (usually) the weak link in online and mobile ad campaigns. We’ll see if Instagram’s vision can be maintained over time.”-Greg Sterling, Marketing Land
As of October 29th, you will be seeing some updates to Google+ in terms of Hangouts, Hangouts On-Air, & photos according to Senior Vice President of Engineering at Google Vic Gundotra. Look for cutting edge ways to edit photos, create movies, and share your personal story.
Art Enke & Mike Huber of Vertical Measures sat down with Social Universe to chat about the SEO industry as well as the focus on content marketing. As you will see, the discussion dove deep into industry tips and tricks.
P.J. Fusco explains some simple tricks to make your website better. For starters, embed as much content as possible into pictures and images. Do you agree with these tricks?
Daniel Dannenberg of Vertical Measures urges you to watch the video on how the latest algorithm was created. Perhaps Google is a mad scientist?
Barry Schwartz explains that despite removing a penalty, your ranking many not improve. Once noted, take the proper linking precautions to make sure you do not get penalized again by Google.
In this article, Dr. Peter J. Meyers addresses what Google has next to test. SEOs tend to want predictions on what Google is going to do next. Google must figure out the lack of revenue diversity, falling cost-per-click, changing face of mobile, fickle investor confidence, the Facebook factor, and government regulation.
A Google Penalty Recovery Case Study-How We Lifted Algorithmic and Manual Link Penalties for a Client in Just 4 Months
This case study exposes the problems of thinking SEO is a simple way to gather rankings in Google. SEO needs to be thought of as internet marketing. The main problem is linking with exact match anchor texts. Taking action by cleaning up the back link profile for this client was what the doctor ordered according Manish Dudharejia.
When building a link profile, you need to determine the difference between natural and unnatural links. Understand that Penguin Recovery is not “getting your rankings back” according to Rae Hoffman. Keep in mind the Penguin Algorithm isn’t fair nor about numbers.
“The whole reason that Google “dinged” you in Penguin was because it felt you were ranking with manipulative links. When you remove (some of) the manipulative links, you also remove some of the links that were indeed helping you rank before you were hit by Penguin.”-Rae Hoffman, sugarrae.com/
In this article, Manish Dudharejia explains the importance of high quality links for your website. Make sure to identify what is causing the penalty, find the data, then execute a great link building strategy.
Julie Joyce suggests ways to improve your link building process. If you have the time, analyze your backlink profile, set up Google authorship, and perhaps research unlinked brand mentions. Never forget interviewing a industry leader or guest blogging for an authoritative website.