The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Arnie Kuenn of Vertical Measures explains how to conduct successful content research to generate hundreds of ideas. Kuenn suggests paying attention to the questions your audience is asking, then organize these potential ideas in a spreadsheet. Use Answer Websites such as Yahoo Answers to create content topics. Getting involved with LinkedIn groups can help with ideas since it is direct feedback from audience members or fellow members of your industry.
Helen Nesterenko of Writtent.com shares 5 content statistics every marketer must understand. Nesterenko alludes to Top Rank Blog and the 30 different content marketing tactics available to use. The biggest challenge in content marketing is allocating the appropriate time to strategy, followed by building relationships with consumers, crafting an effective blog, & creating compelling headlines.
Cindy King of Social Media Examiner shares 39 blogging tips from the pros. Martin Shervington suggests turning Google Hangouts On-Air into mini-courses in a blog. Greg Hickman suggests making audio versions of your blog. Other tips from pros include making posts social, integrating product messages, and more!
Jeremiah Craig of Due North Audio explains how to ask your boss for a video budget. Craig suggests conducting research first on the best practices of successful videos, explain the strategy in the content of the videos, discuss the goal, and break down the costs. You’ll want to keep these to bullet points as to not make the meeting with your boss longer than it has to be.
Susan Wenograd of Garden Ridge shares 5 reasons that your ad’s quality score is not a quality metric. According to Wenograd, you can’t control it; it’s not a measurement for success; you will chase your tail; Google doesn’t know your business; and there’s enough to manage and worry about.
The Folks at Eyequant explain why the new Google search ads design is a subtle work of genius. The new design allow the ads to be displayed the same way on desktop as mobile devices. According to the folks at Eyequant, Google tested this new design with AdWords in mind, as well as to keep search users and advertising customers happy. The new design of these ads allows them to blend in with search results without being seen as so obtrusive.
Sonakshi Babbar of Wingify shares 9 insanely simple ways to optimize your PPC landing page. According to Babbar: 1) keywords and phrases need to be consistent to be successful, 2) produce a unique selling proposition, and 3) it’s all in the CTA (call to action).
Zach Etten of Vertical Measures created a video about how to improve Adwords performance in just 10 minutes. Etten suggests using a few specific reports to track the most actionable data. In tracking the data in segments by device, day of the week, and hour of the day, you can make bid adjustments based on this data.
Jim Belosic of ShortStack shares 10 big brand Facebook tactics any business can use. Belosic suggests to capitalize on Major Events and Holidays, Crowdsource for New Feature/Product Ideas, Show Your Fans the Fun, Follow the 70/20/10 Rule, Give Good Customer Service, Post Constantly, Respond to Everyone, Deliver Content That Interests Your Fans, Storytell with Video, and Capture the Mood of the Seasons.
Ginny Marvin of Search Engine Land shares the latest news about Pinterest Advertisers possibly paying for promoted pins as early as next month. According to Marvin, Pinterest started experimenting with promoted pins last October. Promoted Ads will be able to reach more of the 70 million users according to Marvin.
Eric Sornoso of Infographic Seeding shares 9 small business Twitter marketing examples to study. Sornoso suggests using Twitter to stand out amongst competitors, keep your followers interested, provide a balance of work and fun, keep your mobile users in mind, listen to your customers, promote hard to find products, connect with people who need what you have to offer, and generate leads. The key is conversation according to Sornoso.
The team at Oculus made it official along with the team at Facebook with the following announcement. Oculus had a vision of delivering affordable consumer virtual reality for the world. The team at Oculus believes joining the Facebook team will make it even easier for the world to communicate.
Chris Ainsworth of High Postion explains the website re-launch/migration SEO checklist. Ainsworth suggests following pre-requisites such as on-site SEO factors and website benchmarks. Install a Google Analytics Tracking Code, validation via Webmaster tools, check for accidental crawl restrictions, redirect strategy, & more!
Andrew Marsh of Search Engine People stages an SEO intervention for ranking addicts. Marsh suggests alternatives to take up your time like optimizing conversions, monitoring organic click-through-rate, creating quality content, utilizing PPC for faster results, and establishing inbound marketing strategies. Instead of watching rankings until you get to number one, build a site that actually ranks number one according to Marsh.
Andrew Warren-Payne of Econsultancy shares thoughts from SEO industry leaders about planning and strategy for SEO. Rishi Lakhani points out that most types of links are becoming riskier to build. Gary Moyle of Netbooster points out that most companies are still failing to plan their online strategy properly, and are either not producing content at all or are missing the mark.
Doc Sheldon of The Marketing Meld wrote an open letter to Google’s Matt Cutts, Eric Schmidt, Larry Page, Sergey Brin, et al. Sheldon noticed a site-wide penalty for an outbound links violation on Google Webmaster tools. Links were not paid for or exchanged for SEO purposes according to Sheldon.
John Waghorn of koozai explains the benefits of using Rel Author for SEO purposes. Waghorn shares a video with a how-to on setting up your Rel Author account through Google+. Benefits of Rel author is to gain authority and trust, and social media influence and credibility, according to Waghorn.
Matt Southern of Bureau shares the latest on Google being granted a US patent for the Panda algorithm. According to Southern, Google was granted the patent 3 years after its launch. Credit has also been given to the algorithm’s inventors Navneet Panda & Vladimir Ofitserov (who the name came from).
Joe Hall of Internet Marketing Ninjas suggests 4 alternatives to guest blogging for link builders. According to Hall, you should sign up for HARO (Help A Reporter Out) account, build better public relations, perform social media monitoring, and create quality content marketing and outreach. Hall points out that guest blogging was popular because it was easier to scale than other tactics, but has sincethe been over done.
Chris Crum of Web Pro News explains how Google’s attack on guest blogging has reignited an irrational link removal craze. According to Crum, Google’s Matt Cutts recent announcement of penalizing network MyBlogGuest has sent the SEO industry into a link removal craze. Crum suggests gathering as much data about your links before removing.
Eric Enge of Stone Temple Consulting shares some thoughts on the possibility of link building being dead. According to Enge, intent is not what matters. This comes on the heels of Google’s Matt Cutts’ rant about guest blogging and webspam from earlier in the year, along with changes in reconsideration requests. Enge urges people in the SEO industry to shy away from the hunting mentality, and content marketing is the way forward.
Lee Jackson of WebPresence explains the crucial difference between earning links and buying them. As mentioned in recent news, Jackson talks about the demise of MyBlogGuest from Google’s Matt Cutts and the Webspam team. Jackson also shares the example of T-Mobile sharing private search information all over Twitter very embarrassingly. Use a good social presence to build your brand and earn links.