The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Jennifer King of Kuno Creative shares some must-have content resolutions for 2014. As the content marketing field increased in competition in 2013, it is clear how important content marketing has become. Push content boundaries by taking creative risks as well as increasing content budgets to fulfill your goals. Focus on solving problems and doing research to establish yourself as an expert in that field. Get emotional with your content to make it more memorable.
Don Nicholas of Mequoda Group, LLC shares the top 10 publishing strategy posts of 2013. Whitepaper format offers the opportunity to go in-depth on a particular topic. Publishing magazines on platforms such as Kindle has become standard. Use content to drive your audience development plan, and many more!
Scott Brinker of ion interactive suggests 10 New Year’s resolutions for marketers in 2014. Follow a new blogger, try a new piece of software, go to a new event, try a new A/B test, regularly read the featured presentations on Slideshare, go to a new meetup, learn how to code, read a new non-marketing book, try out a new device, and engage in an agile marketing pilot project.
Bernie Borges of Optimize This by Find and Convert shares his thoughts on digital marketing in 2014. Sponsored content will explode due to the wide adoption of content marketing by brands in 2013 according to Borges. Brandscaping, webinars, tradeshows, magazines, podcasts, and more will be utilized in 2014.
Jay Brokamp of docustar explains four keys to building an effective content strategy. Align content with stages in the sales cycle, make content development a joint sales and marketing effort, vary the channels and format content is delivered, and inform rather than sell.
“By adhering to these concepts, you’ll ensure relevance in your content at every stage of the buying cycle, giving you the most “bang” for your marketing buck and building a more effective cross-functional relationship between sales and marketing.” – Jay Brokamp, docustar
Harris Neifield of SEER Interactive suggests five ways to lower your CPC’s in PPC. The countdown begins with lowering your bids, mine your query reports for negative keywords, improve your keyword match type structure, landing page user experience, and ad copy.
Larry Kim of WordStream shares what he thinks are the hottest guides, case studies, and articles in PPC in 2013. According to the case studies, people actually click ads resulting in sales. A hot topic in PPC was enhanced campaigns. Another was to keep a quality score.
MarketingLand created this infographic of the year 2013 in social media. Each month is connected to a significant update or headline in social media. For instance, in February 2013 the “Harlem Shake” went viral, and 38% of Super Bowl Ads included hashtags visually displayed.
Mitt Ray of imittcopy (The White Paper Blog) shares some insight on how to use Google+ for business. This infographic shares that Google+ is a place to pay attention to with more than 90 Million users. Did you know 60% of Google+ users log in every single day?
Lynn Strickland of Authority Labs explains that you must keep your company’s social media accounts secure. Competitors can hack accounts causing a PR nightmare to clean up. Don’t use easy passwords, keep all passwords hidden, know what you are clicking on, and be sure to revoke access after an employee leaves the company. These precautions will help keep things more secure.
Kristi Hines of Social Media Examiner explains how to use Twitter Ads to increase exposure, leads, and sales. Gain visibility with promoted tweets, grow followers with promoted accounts, & increase leads with Lead Generation Cards. Remember to target your ad campaigns wisely as well as use UTM parameters and track conversions.
Nick Westergaard of Brand Driven Digital interviewed 21 experts to get their thoughts on the trends to watch in social media in 2014. According to Ann Handley, words and writing will matter more than ever. Jay Baer suggests “2014 will be the year that Advertorial 2.0 becomes a major part of the marketing mix for most companies.”
Gerrit De Vynck of Bloomberg explains the statement from Google’s Eric Schmidt about Google’s biggest mistake was missing social right off the bat. Since the launch of Google+, Facebook and Google+ are in battle to be the most used social network.
Rajveer Singh Rathore of SEO First Page explains how you can maintain your ranking in mobile search through 7 tips. Start with keywords, don’t go for separate URLs, local search matters, make your site responsive, reduce content, pay attention to user context, and don’t forget social media.
Tom Schmitz of inboundbound.com shares his thoughts on what to expect in SEO in 2014. Links need to be quality, and the more diversity of links, the better. Keep link building to keep up with competitors. Personalization by country, locality, and history will play a major factor in SEO.
“Some call this a new age of search engine optimization. Others say it is the end of SEO and the Golden Age of inbound marketing. One thing is for certain, though: with our current technology, we have more data than ever before to tell us what is working and what is not. Ultimately, the winners are those websites and businesses that can accept the new realities and do something with them.” – Tom Schmitz, inboundbound.com
Sue Brady of RM Factory explains the disadvantages of having a responsive web design on your website. As websites continue to be optimized for mobile, it’s important for websites to be mobile friendly, such as fast loading times. For eCommerce to grow, responsive web design needs to decline for the mobile friendly world.
Jim Yu of BrightEdge shares thoughts on the global SEO and the content marketing landscape 2013 brought us. According to Jim, the climate across global search is hot. Google, Yahoo, and Bing all saw growth in 2013 in the U.S. China and other countries worked on building quality search engines for themselves.
Grant Simmons of The Search Agency offers up a top 10 New Year resolution for a successful 2014. According to Simmons, drink less SEO kool-aid, eat healthy SEO fare, get a better SEO education, get your site fit, lose excess code weight, manage SEO stress, give up bad habits, reduce/reuse/recycle, save SEO money, take a trip to an industry conference, and help other SEO folks.
Mike Huber of Vertical Measures shares 30 or more resources for Google penalty recovery. Make sure you diagnose the problem first, and use the many resources out there for fixing penalties. Use backlink profile tools listed here to find more insight on the links causing a problem. Then use the listed resources to build a recovery process.
Bill Slawski of SEO by the Sea explains entity associations with websites and related entities, and why it matters. Despite link building being a high SEO catalyst with Google, Google is now looking at reputation scores for authors as well as relationships between words. The patent application tells us that it looks at search results to identify related entities.
Kaila Strong of Vertical Measures explains how social media is a good way to land awesome links. Form relationships on social media, find guest blogging opportunities, uncover unlinked brand mentions, and get ideas for content marketing & link building.
Oliver Ewbank of koozai explains what a world would be like without links. Citations help promote your brand as they are included in Google’s algorithm. Authorship is more important these days, and social signals are also a great way to build up a brand.